(ADOTAS) JERSEY CITY, N.J., September 22, 2014 – Kitara Media (OTCBB: KITM), a leading digital media and technology company providing video solutions to advertisers, digital marketers and publishers, today announced leadership benchmarks in the health information video market and new video solutions powered by the Propel+ video advertising technology platform. comScore Video Metrix results for the first half of 2014 ranked Healthguru.com, one of Kitara Media’s owned and operated sites, highest in multiple health information video market categories including overall video streams, number of overall video minutes watched and number of video minutes watched per viewer. Advancing audience engagement, Kitara Media introduced a new video solution with the Healthy Weight Center. Expert-based video content is packaged to inform patients on health related conditions while enabling hyper-targeted communications for advertisers.
According to the comScore Video Metrix benchmarks, Healthguru is the leading provider of health information videos on the Web with over 70MM average monthly video views. Securing 43% of online video views in the health information video market, Healthguru’s average monthly video views was nearly twice as many as the second largest health property reporting 37MM. Healthguru’s audience also ranked the highest in engagement with a monthly average of 23 minutes per viewer.
“Kitara Media is focused on engagement with audiences. We believe our comScore Video Metrix rankings highlight our commitment to being industry driven and a respected provider of video solutions,” said Bob Regular, CEO of Kitara Media. “We continue to expand our health video footprint with engaging expert based content on Healthguru.com. As we begin to partner with brands on 2015 planning, Kitara Media is focused on evolving ways video can engage audiences and deliver high performance video advertising campaigns.”
Kitara Media’s video team continues to develop expert-based video solutions to engage online health audiences and provide relevant brands with video ad campaigns. The Healthy Weight Center is part of an expanded set of initiatives to empower consumers to take charge of their health. Offering expert-vetted tips and information on diet, exercise, condition related weight issues, and the mind-body connection, Healthguru’s Healthy Weight Center is a one-stop information hub. The center features video products including quizzes, surveys and slideshows to engage health-conscious consumers
The Kitara Media proprietary Propel+ advertising technology platform further enhances audience reach with data intelligence and retargeting capabilities. Capturing Healthguru visitor information, anonymous data profiles are created to best benchmark audiences for direct advertisers. In addition, the profiles provide data intelligence for targeting health intent audiences when buying ads through programmatic ad exchanges. Propel+ proprietary data tools maximizes performance for advertisers and provides insights for prioritizing health related content that most interests visitors.
About Kitara Media
Kitara Media is a leading digital media and technology company providing video solutions to advertisers, digital marketers and publishers. With nearly 500 million monthly video ad views, Kitara Media delivers strong engagement for advertisers, high revenues for publishers, as well as improved user experience with PROPEL+, an internally developed proprietary video ad technology platform. Kitara Media owns and operates several online media sites including Healthguru.com and Adotas.com. The company is headquartered in Jersey City, NJ. For more information visit http://www.kitaramedia.com.
Certain information and statements contained in this press release, including those statements that are not statements of historical fact, are forward-looking statements within the meaning of federal securities laws. These statements may be identified, without limitation, by the use of forward-looking terminology such as “anticipates”, “expects,” “will” or comparable terms or the negative thereof. Such statements are based on management’s current estimates, assumptions that management believes to be reasonable, and currently available competitive, financial, and economic data as of the date hereof and we undertake no obligation to update any such statements to reflect subsequent changes in events or circumstances. Forward-looking statements are inherently uncertain and subject to a variety of events, factors and conditions, many of which are beyond the control of Kitara Media and not all of which are known to Kitara Media, including, without limitation those risk factors described from time to time in Kitara Media’s reports filed with the SEC. Among the factors that could cause actual results to differ materially are Kitara Media’s: loss of key advertising customers; inability to acquire new advertising customers; inability to expand its video content library; inability to protect its intellectual property; inability to comply with the covenants in its credit facility; inability to obtain necessary financing or enter into equity arrangements with existing or new institutional shareholders; inability to execute its acquisition strategy; inability to effectively manage its growth; failure to effectively integrate the operations of acquired businesses; competition; loss of key personnel; increases in costs of operations; continued compliance with government regulations; and general economic conditions.