(ADOTAS) NEW YORK, NY–( Sep 15, 2014) – Integral Ad Science, the leading global provider of actionable advertising intelligence for buyers and sellers of digital media, and Collective, a programmatic, multiscreen advertising company connecting brand marketers to consumer audiences, have today announced an alliance to set high-quality standards for Collective’s clients. With this agreement, Collective is adding Integral’s media quality solutions suite into its existing measurement and quality solutions across Collective’s platform.
“After a long and extensive test, it was clear to us why Integral Ad Science is the industry leader when it comes to media evaluation,” said Peter Fernquist, Senior Vice President of Inventory, Collective. “Integral is MRC-accredited and uses both page geometry and browser optimization measurement methodology to assess viewability, giving us optimal coverage. Additionally, they are unmatched when it comes to evaluating fraud.”
“Collective recently teamed up with Integral Ad Science on a successful roadshow to agencies on ad viewability and fraud. They were the optimal partner to share with the industry how to proactively address these issues,” said Travis Lusk, Vice President, Product Strategy, Collective.
In addition to viewability and ad fraud analysis, Integral will provide Collective with data about brand safety, ad clutter, geo compliance, contextual relevance, and URL transparency. Finally, Collective will be armed with Integral’s True Advertising Quality (TRAQ) Scores, comprised of both environment and exposure variables to reveal the most comprehensive appraisal of media quality. All of these benefits will allow Collective to place clients’ campaigns in areas that will garner the greatest impact.
“By working with Integral Ad Science, Collective is taking a proactive stance towards qualifying all of their inventory,” said Michael Iantosca, CRO of Integral Ad Science. “Our solutions will enable their clients to prevent problems before they happen, protect brand assets, and minimize post-campaign auditing.”
About Integral Ad Science
Integral Ad Science is a technology company focused on ensuring safe, quality media environments for online advertisers. Employing the industry’s only media valuation platform, Integral Ad Science evaluates the media environment and establishes a TRAQ Score (True Advertising Quality), a first-of-its kind, quantifiable measure of media quality that ultimately benefits every media buyer, seller, publisher and trading platform. TRAQ Score supports an advertiser’s ability to plan, execute and target their audience in an environment that reflects their brand image and drives ROI, while simultaneously setting benchmarks for publishers who wish to improve the quality of their content and design to attract premium advertisers. Integral is headquartered in New York with operations in San Francisco, Chicago, London, Berlin, and Sydney. Learn more at www.integralads.com.
Collective is a leading programmatic, multiscreen advertising company that connects brand marketers to consumer audiences with personalized ad experiences across screens and formats. Collective’s unified view of the consumer platform breaks down traditional media silos and enables brands to control audience reach & frequency and choreograph messaging across TV, PC, tablet and smartphone devices. Headquartered in New York with offices in Atlanta, Boston, Chicago, Dallas, Detroit, Los Angeles, San Francisco, London and Bangalore. Collective is backed by Accel Partners, Cox Media Group, Greycroft Partners, iNovia Capital and Samsung Ventures. To learn more about Collective, visit www.collective.com.