(ADOTAS) NEW YORK, NY— September 4, 2014 – eXelate, the leading independent data platform, today announced the availability of B2BX, a B2B Data as a Service Solution available directly to advertisers via its maX DMP and through its network of more than 125 media partners and platforms including AppNexus, MediaMath, Turn and more. Created to help marketers more effectively engage the hard to reach business professional audience, B2BX offers a combination of flexibility, scale, value and granularity not found in any other B2B data.
“Marketers previously had limited choice when it came to leveraging B2B data in association with premium media sources. With the launch of B2BX, eXelate, Compass and our other partners are breaking down the walled gardens and enabling marketers to find their most optimal professional audience on virtually any media source or platform,” said Mark Zagorski, CEO of eXelate.
B2BX features proprietary data from eXelate’s massive online publisher footprint as well as exclusive data from Compass Ventures, a premier B2B analytics provider. Reaching more than 100 million professionals across over 100 distinct segments, including Business Professionals and Small Business Owners, B2BX represents the largest, most accurate pool of B2B data available to marketers today.
“We have the most accurate professional data on the Web and are excited to be exclusively fueling eXelate’s B2BX product,” said Todd Love, Partner/Owner of Compass Ventures.
As part of its B2B initiative, eXelate has also announced that they have hired a seasoned B2B data pro to spearhead the business Frannie Danzinger formerly of Bizo, Gyro and Wyse Advertising will be joining the eXelate team as their VP Strategic Solutions in its New York City headquarters.
eXelate media partners have taken note. “We’re excited to integrate the new B2BX data solution into our programmatic offering Audience On Demand™ (AOD), so that Publicis Groupe agencies and their clients can now benefit from more robust B2B insights,” said Kelley Maves, VP of Data Solutions at VivaKi. “This, coupled with our existing data warehouse SkySkraper and extensive data and tech partnerships, will help us reach B2B audiences more accurately and at scale.”
eXelate has made the B2BX data as a service solution available immediately on its premier platforms and via its maX DMP, and will be rolling it out to all of its more than 125-strong partner network in the next 30 days.
“Accurately reaching B2B audiences at scale has been a consistent challenge,” said Stephanie Ewell, Senior Programmatic Buyer at Centro. “By partnering with eXelate, we’ll be able to leverage the B2BX data solution in order to enable our clients to communicate with these audiences.”
eXelate makes digital media more relevant for consumers and marketers through analytics, smart data and data management software. The company’s ability to power smarter marketing decisions worldwide is the reason why 44 of the top 50 U.S. brands in beauty, beverages, CPG, consumer electronics, financial services, healthcare and luxury goods avail themselves of eXelate’s platform connections and industry partnerships globally.
About Compass Ventures
Compass Ventures specializes in the creation of B2B information solutions with a strength in site level information compilation, verification and segmentation. The Compass Business information products fuel a multitude of applications including CRM, file enrichments, business analytics, internet display, computer hardware/software, email marketing, social media, telecommunications/mobile, cable/broadband, geo/spatial solutions, prospects/leads and financial/banking. Compass is one of the largest B2B information compilers in North America and verifies more business information in the U.S. than any other competitor. Visit www.compassventures.com to learn more.
eXelate, the leading independent data platform, empowers marketers with better insights and massive reach to more effectively engage consumers. Through eXelate’s maX DMP (data management platform), fueled by eXelate’s eXchange, first-party data can be managed, modeled, mobilized and measured across video, mobile and display channels. eXelate’s eXchange, the largest pool of directly measured consumer data, reaches two billion active users and devices worldwide and includes key purchasing touch points – online and offline – from Nielsen, MasterCard Advisors, IXI and many more. As a member of the NAI, IAB, trustE, Council for Accountable Advertising and Evidon’s Open Data Partnership, eXelate adheres to privacy compliant advertising practices. For more information, please visit www.eXelate.com or follow @eXelate.