Tremor Video Hires Publisher Veteran Manish Jha to Lead Supply-Side Platform
(Adotas) New York, NY – August 21, 2014 – Tremor Video, Inc. (NYSE: TRMR), an advertising technology company elevating brand performance across all screens for the world’s leading brands and publishers, today announced it has hired Manish Jha as President, Publisher Platforms. In this role, Jha will be responsible for leading Tremor Video’s publisher operations, including the launch of its sell–side enterprise platform, managing and expanding the Company’s growing roster of premium publisher partners and extending those relationships to encompass all of its programmatic solutions.
“Our longstanding relationships with the leading publishers give us a unique understanding of their digital marketing needs and how they can achieve success in the complex and rapidly evolving video advertising sector,” said Day. “With Manish, who is widely recognized as a leading innovator by his peers and industry organizations, joining our team, our ability to identify and serve the needs of publishers is unmatched.”
Jha will be responsible for overseeing all sell-side enterprise client-facing initiatives, including the company’s VideoHub SSP and publisher analytics solutions. In addition, he will oversee the Company’s extensive premium publisher partnerships with companies such as A+E Networks, Viacom and Warner Bros., guiding them to maximize the value of their premium video content.
“Consumers are adopting digital video, particularly mobile video, at an exceptionally fast pace, and with its focus on the premium video market, I believe Tremor Video is uniquely positioned to leverage this growth,” said Jha. “I am excited to be joining the exceptionally talented Tremor Video team and bring my experience to a company completely focused on becoming the preeminent digital advertising partner for publishers.”
Jha has spent over 20 years in the media business, with a particular focus on how technology can support media. Prior to joining Tremor Video, Jha served as the General Manager of Mobile at the National Football League where he focused on creating exciting experiences for consumers by integrating live-action content with new devices. Previously, he led SkyWeaver as President and CEO. Jha also spent over 15 years at ESPN, where he launched their mobile business as well as ESPN3, ESPN’s pioneering Internet video service.
He has received a number of accolades through the course of his career, including being named one of the “50 most influential people in streaming and technology” by Streaming Magazine in 2002 and recognized as a “CableFax 100″ in 2005. He was also named in The Hollywood Reporter’s “Who’s Who in Mobile” in 2006, and cited by The Sports Business Journal as one of the most influential sports technology executives of the decade in 2008. In 2009, Korn Ferry and IFFLA named Jha one of the 25 most influential South Asian Executives in media in the US.
Jha holds a B.A. in Philosophy and Religion from Colgate University.
About Tremor Video
Tremor Video (NYSE: TRMR) is transforming the video advertising experience across all screens for the world’s leading brands. Our patented technology, VideoHub®, offers advertisers and publishers a complete programmatic solution to reach and engage consumers while providing new insights into what drives the success of brand advertising performance across multiple devices. Tremor Video is based in New York with offices throughout the US and across the globe. For more information, visit tremorvideo.com and find Tremor Video on Twitter, Facebook andLinkedIn.
No comments yet
Leave a Comment
- AnswerDash Transforms Help Center with Zendesk Integration
- MediaBrix Brings Sound and Haptics to In-App Mobile Branding Ads
- More Companies Take Control of Programmatic Advertising In House
- Videology Questions Reliability Of Viewability Metrics On Successful Campaigns
- Operative Appoints Rick Glickman as Chief Financial Officer