Sizmek Acquires Aerify Media to Bolster Mobile Tracking, Attribution and Retargeting Capabilities
(ADOTAS) NEW YORK, Aug. 11, 2014 – Sizmek Inc. (Nasdaq:SZMK), a leading open ad management platform company servicing over 5,000 agencies and with representatives in 48 countries, announced today the acquisition of Aerify Media, a company specializing in mobile tracking and retargeting. The transaction, for $6.25 million in cash, is not expected to have a material impact on Sizmek’s 2014 financial results.
The entire Aerify Media team will be joining Sizmek and the proven Aerify technology will be fully integrated into the Sizmek MDX platform, bolstering the company’s mobile, tracking, attribution and retargeting solutions across mobile and other channels.
“Sizmek acquired Aerify Media to strengthen our technology platform, adding mobile expertise and talent to the company. Through Aerify, Sizmek acquires new capabilities in the exploding mobile app market,” said Neil Nguyen, CEO and President of Sizmek. “Given the exponential growth of mobile advertising, this move bolsters our position as a leading global advertising technology platform across all screens.”
Sizmek will now offer app marketers the ability to drive app install strategies and attribute installs back to media channels, as well as helping them with mobile retargeting strategies that drive app users back to purchase a product or to reengage with content in app.
The Aerify Media platform is a flexible, robust marketing technology solution that allows e-commerce companies to send any type of customer data from their mobile apps, mobile websites and even desktop sites to a single source. Aerify then builds profiles around those consumer behaviors so advertisers can target those users, attribute cross-screen view and click actions to a purchase or other action. Aerify analytics help marketers understand how a customer interacts with advertisements across screens and helps to optimize the customer’s journey through the conversion funnel.
“By connecting the Aerify mobile tracking and retargeting capabilities to Sizmek’s cross channel ad serving and attribution capabilities, marketers will be able to take advantage of more advanced campaign strategies that will drive ROI,” said Steven Woolway, President and CEO of Aerify Media. “By combining two best-in-breed platforms we now will be able to offer innovations such as multi-screen dynamic creative optimization while continuing to manage and analyze return on ad spend for our clients’ cross screen campaigns, all through a single dashboard. Joining Sizmek is an ideal move for both companies and it presents a fantastic opportunity to grow even deeper with our customers.”
Sizmek Inc. (Nasdaq:SZMK) fuels digital advertising campaigns for advertisers and agencies around the world with cutting-edge technology to engage audiences across any screen. For the last 15 years, the online business that is now Sizmek has proudly pioneered industry firsts in digital, including rich media, video and online targeted advertising across channels. Sizmek’s open ad management stack, Sizmek MDX, delivers the most creative and impactful multiscreen digital campaigns, across mobile, display, rich media, video and social, all powered by an unrivaled data platform. With New York City as a center of operations, Sizmek connects over 13,000 advertisers and over 5,000 agencies to audiences, serving more than 1.5 trillion impressions a year. Sizmek operates on the ground in 48 countries with a team of over 850 employees. For more information visit www.sizmek.com.
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