(ADOTAS) NEW YORK (August 12, 2014) Simulmedia, an audience-targeted television advertising company, today announced it has promoted Julie Nolan from Vice President, Administration & Human Resources to the newly created position of Chief People Officer.
She will continue to report to CEO Dave Morgan. “The most important key to our success is the caliber of the people we attract, ” says Mr. Morgan. “Julie hired the first Simulmedia employee – and recently its 90th. Her connections, maturity and judgment are indispensable. Her ability to intuit our needs across business and technology skill sets, manage a diverse set of needs, and retain the right people is indispensible.
This promotion highlights her commitment and value to growing our organization. Having worked with Julie in four companies now, I know we are a better company with her on board.” Ms. Nolan has been Simulmedia’s Vice President, Administration & Human Resources since 2009. Thanks to her work, Simulmedia ranked #11 in 2013 and at #27 in 2012 by Crain’s New York’s Best Places To Work Survey. Over the past nine months, she was able to grow Simulmedia’s NYC-based engineering team by 4X.
Prior to joining Simulmedia, Ms. Nolan worked with the company’s CEO on two prior start up businesses, as well as Publicitas Advertising Services, as head of recruiting, human resources and facilities. For all four of these ventures, Ms. Nolan has helped create and grow open, sharing, friendly, fun and creative cultures that contributed to those organizations’ success. Earlier in her career, Ms. Nolan was an award winning broadcast television producer and director. She has served as an executive and on the board of several industry and socially responsible organizations including The Ad Club of Portland, the Ad Club of Connecticut, the Domestic Violence Service Center and Women In Communications. She is a graduate of Albany (NY) Business College.
Simulmedia, Inc. (www.simulmedia.com) is a New York City-based television ad targeting company and operates the Simulmedia Audience Network, the world’s first data-driven audience network for television. The company’s targeting platform leverages predictive technologies and anonymous viewing data from more than 50 million US TV viewers to help national advertisers and their agencies better reach target audiences, and better measure the results. Simulmedia aggregates TV audiences through partnerships with the vast majority of TV system operators and national networks and reaches all 115 million US TV households. Over the past year, the company has helped more than 50 advertisers and their agencies target, deliver, and measure hundreds of campaigns and see results that were 25-300% better than they were able to achieve with traditional TV ad scheduling and targeting methods.