(ADOTAS) New York, NY – August 14, 2014 – L2, Inc., the leading authority on the digital competence for global consumer brands, announced the appointment of senior marketing executive Scott Ernst as chief executive officer. Ernst will join founder and chairman, Scott Galloway to expand L2’s subscription-based business intelligence services. L2 has recently added several senior executives, including Dean McRobie as CTO, Karen Gardner as Vice President of Finance, and Eunice Byun as Vice President of Business Development, in addition to Ernst as CEO.
Since its launch four years ago, L2’s Digital IQ Index® research reports have become the benchmark for consumer brand managers to measure their online performance. L2 provides the results of its proprietary research through subscription services to consumer enterprises ranging from Proctor &Gamble and Unilever, to ABInBev and L’Oreal. Today, more than 300 brands rely on L2 to benchmark a company’s digital competence, relative to peers, across site, digital marketing, mobile and social media. L2 provides member brands with data driven, actionable recommendations at a fraction of the cost of traditional episodic consulting.
“Scott has “been there”, and shepherded explosive growth for data driven firms,” said Scott Galloway. He has worked with four successful startups and most recently was the President of Millward Brown Digital (formerly known as Compete), where he oversaw the company’s growth from a 20-person start-up to a leader in online marketing effectiveness measurement.
“Few firms have established as big a footprint this fast, among so many iconic global brands,” said Ernst, incoming CEO of L2. “ The Digital IQ® offering has established itself as the standard for digital competence. I’m eager to build a firm whose scale and intellectual property (IP) can foot to the market opportunity.”
Founder Scott Galloway will remain a full-time executive at L2, focusing on product and IP development. Prior to L2, Galloway founded Prophet Brand Strategy, a global brand consultancy with 350 professionals, and Red Envelope, an ecommerce firm (NASDAQ IPO: 2002). Earlier this year, Galloway oversaw a $16.5M investment from General Catalyst Partners to increase L2’s product portfolio and global footprint in Europe, Asia and on the west coast. Galloway is a Professor of Marketing at NYU’s Stern School of Business, serving on the faculty since 2002.
“In Scott Ernst, Scott Galloway found the perfect partner to accelerate L2’s growth providing L2 members with insight into the link between digital competence and stakeholder value,” said Paul Sagan, Non-Executive Chairman of L2 and XIR at General Catalyst Partners. “The two are perfectly suited to help L2 continue its mission to redefine how brands measure their strengths and address weaknesses in a global marketplace where digital is the connective tissue between brands and consumers.”
About L2, Inc.
L2 is a subscription business intelligence (“BI”) firm focused on digital innovation. L2 was founded on the notion that digital competence is inextricably linked to shareholder value and that ongoing BI can replace episodic consulting engagements with actionable insights at a fraction of the cost. The L2 Digital IQ Index® is the globally recognized benchmark for digital performance of consumer brands. L2 collects more than 850 data points across four dimensions (Site & E-Commerce, Digital Marketing, Social Media, and Mobile) and has assembled the largest data set to-date to diagnose brands’ digital strengths and weaknesses relative to peers. For more information, visit: http://www.l2thinktank.com.