Eyeview and LiveRamp Partnership Delivers Powerful Data Solutions to Brands
(ADOTAS) NEW YORK, NY–Aug 27, 2014 – Eyeview, the leading provider of personalized online video advertising solutions, today partners with LiveRamp to leverage data onboarding service capabilities and provide customers of both brands with the ability to create more meaningful interactions with consumers.
In partnering with LiveRamp, Eyeview enables customers to seamlessly onboard their CRM data and provide new actionable targets for highly effective, personalized online video advertising. In addition, Eyeview customers gain the ability to tie online interactions to in-store purchases, while maintaining consumer privacy.
“Comprehensive, 1-to-1 relationships between brands and consumers will be the next evolution of advertising,” said Gabi Peles, Senior Vice President of Client Services at Eyeview. “By giving our customers the ability to quickly and effectively onboard their CRM data, and by connecting their data with ours, LiveRamp is a key partner in realizing the future of the industry.”
Connecting in-store sales to online interactions is a powerful way to improve measurement of ROAS (Return on Advertising Spend) and optimize personalized advertising campaigns. LiveRamp further builds on Eyeview’s capabilities in online and offline measurement by integrating anonymized customer purchase data.
“Through partnering with Eyeview, we enable marketers to utilize their CRM data to execute exciting new forms of personalized online video advertising campaigns and measure true business impact,” commented LiveRamp VP of Products, Travis May. “The ability to reach a brand’s customers with relevant, customized video content and tie back to real results is a truly innovative solution and a great example of the power of data to improve a brand’s marketing efforts at every level.”
Eyeview is the leading provider of personalized digital video advertising solutions for brand marketers. Eyeview is the only company that offers broadcast quality personalized videos for each consumer, with proprietary creative technology that integrates the brand’s relevant messages. As the consumer progresses along the path to purchase, Eyeview dynamically changes the brand’s message in-stream to ensure the consumer continues to receive the most relevant informative and effective ad. As a result, our brands consistently experience lifts in key performance indicators and increases in brand equity and sales. Eyeview partners with Fortune 500 leaders in automotive, retail, telecommunications, quick service restaurants, entertainment and travel including Comcast, Lowe’s, Officemax, Expedia, Toyota, Burger King and more. The company is headquartered in New York City with offices in Los Angeles, Chicago, Detroit, and Tel Aviv. For more information, please visitwww.eyeviewdigital.com.
LiveRamp connects data across more than 100 digital marketing applications. By onboarding customer data into the measurement, targeting, and personalization applications developed by our partners, we help leading brands eliminate data silos and run more efficient marketing programs. For more information, please visit www.LiveRamp.com.
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