(ADOTAS) LOS ANGELES, CA JULY 7, 2014 – TotallyHer Media (www.totallyhermedia.com) Evolve Media LLC.’s women’s lifestyle publishing group, announced today the hiring of digital brand marketing expert Farrah Linden as TotallyHer’s first Beauty Sales Director. In this newly created role, Farrah will be charged with cultivating media and content partnerships with top Beauty Category marketers including Procter & Gamble and L’Oreal.
Farrah comes to TotallyHer with over ten years of experience in digital media, both on the client side and agency side. Her previous experience includes the last 5 years at L’Oreal USA, working across numerous brands to drive digital development of brand websites, mobile, social and emerging media channels.
Most recently, Farrah led the digital marketing strategy for Redken.com, Redkensalon.com, Pureology.com, including respective mobile sites and apps, focused on increasing brand awareness and driving sales.
Farrah was responsible for bringing Redken’s Fashion Week pillar program to consumers and stylists in real-time by integrating User Generated Technology on the homepage of Redken.com. Farrah also pioneered the first-ever centralized metric report in L’Oreal USA’s Professional Products Division and established cross-brand digital KPIs and benchmarks. In 2011, Farrah successfully launched L’Oreal USA’s owned website, Makeup.com and was responsible for increasing monthly Unique Visitors from 40M to +1MM UVs through non-paid traffic sources over two years.
“Farrah’s reputation in the Beauty space is flawless and her pedigree is world class,” said Geoff Schiller, Chief Revenue Officer of Evolve Media. “Her experience in building brands coupled with her deep relationships in the Beauty category will be paramount as TotallyHer continues to focus on cultivating meaningful relationships with brands and agencies.”
“One of the most exciting elements of crossing over to the sales side is the ability to create the first to market opportunities that I was looking for as a media client. Evolve Media particularly stood out to me as a place where work ethic is fueled by a sense of purpose and there is a strong commitment to staying one step ahead of the competition,” stated Linden. “I believe that the Senior Leadership team at Evolve Media has built a company that brand partners can trust and look to for new winning strategies and I am thrilled to be here as I embark on this next chapter of my career!”
TotallyHer (www.totallyhermedia.com), is a leading digital media, marketing and sales organization dedicated to women and their families. TotallyHer publishes a portfolio of award-winning women’s, youth, and family properties that include Momtastic.com, theFashionSpot.com, and TeenSpot.com. In 2012, theFashionSpot.com won an OMMA Award for Best Fashion/Beauty Site, while Momtastic.com was nominated by The Webby Awards for Best Parenting Site. With 23 million unique visitors, TotallyHer’s massive scale, vast knowledge and proprietary technologies enable brands to not only reach women, but engage and interact with them. TotallyHer is owned and operated by Evolve Media (www.evolvemediallc.com), an integrated digital media company focused on vertical publishing, advertising sales and marketing services for its clients.