SocialToaster joins the IZEA Exchange to Leverage Sponsored Social Marketing
(ADOTAS) July 17, 2014 – BALTIMORE, MD – SocialToaster, Inc., the leading solutions provider for social engagement and loyalty rewards programs, today announced it has selected IZEA, Inc. (OTCQB: IZEA), the leader in sponsored social, to leverage their Exchange platform to execute and manage sponsorship campaigns at scale across multiple platforms including Twitter, Facebook, Instagram, Tumblr, YouTube and LinkedIn.
By joining IZEAs Exchange ecosystem, SocialToaster is able to expand on its gamification model and allow its “Super Fans” to monetize their social presence through a variety of paid sponsorship opportunities. Using the IZEA Exchange will also allow current clients and brands greater access to content creators, thus increasing their ability to leverage sponsored social. SocialToaster operates a fan engagement and message amplification platform that provides clients with a simple way to amplify the reach of their social content.
“Many of our Super Fans are looking for additional ways to leverage their personal networks as it pertains to the brands that they choose to support within our platform,” said Brian Razzaque, Founder and CEO of SocialToaster. “The IZEA Exchange ecosystem gives us additional options for those Super Fans, and opens up some new potential opportunities for us with our clients.”
IZEA has facilitated more than 3.3 million sponsored social transactions, allowing social media content creators to earn sponsorship income from brands. The company’s Exchange ecosystem provides partners like SocialToaster the opportunity to expand their reach to a larger network of buyers and sellers. The SocialToaster network of Super Fans can receive sponsorship opportunities from brands within the IZEA network while SocialToaster’s current lineup of clients may use the platform to augment sponsorship campaigns.
“In order for this space to grow, we need to make it easier for brands and their agencies to buy social sponsorships efficiently and at scale. In the same way that display ad networks came together through ad exchanges, IZEA is bringing together the world’s leading influencer networks, publishers and broadcasters,” said Ted Murphy, Founder and CEO of IZEA. “We are delighted to announce SocialToaster as a partner on the Exchange and we believe our advertisers will be eager to tap into their network of Super Fans.”
About Social Toaster
Social Toaster, with corporate headquarters in Baltimore, Maryland, is a fan engagement and message amplification platform that provides a simple way to amplify the reach of messages on social networking sites by making content sharing fun and easy. SocialToaster mobilizes Super Fans of media and entertainment, brands, and sports teams to increase fan engagement, propel website traffic, strengthen brand loyalty and drive revenues. As an alternative to traditional advertising, SocialToaster helps clients monetize the social channel by increasing the visibility of posts and maximizing their potential reach in a repeatable, measurable, way.
Founded in 2006, IZEA is the pioneer of Social Sponsorship. The company builds cloud-based marketplaces that connect brands with creators who blog, tweet, pin, and post on their behalf. Brands receive influential consumer content and engaging, shareable stories that drive awareness. Creators are compensated for their participation and partnership. For more information about IZEA, visit http://corp.izea.com.
Safe Harbor Statement
This press release contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based largely on IZEA’s expectations and are subject to a number of risks and uncertainties, certain of which are beyond IZEA’s control. Actual results could differ materially from these forward-looking statements as a result of, among other factors, competitive conditions in the Sponsored Social segment in which IZEA operates, failure to popularize one or more of the marketplace platforms of IZEA, inability to obtain additional capital, and changing economic conditions that are less favorable than expected. In light of these risks and uncertainties, there can be no assurance that the forward-looking information contained in this release will in fact occur. Please read the full statement and disclosures here: http://corp.izea.com/safe-harbor-statement
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