(ADOTAS) LOS ANGELES, CA — ReactX (http://www.reactx.com), a leader in the automation of billions of digital brand dollars across all screens programmatically, announced new technology enhancements that enable advertisers to achieve 100% viewabilty on non-standard, high impact custom ad units.
Advertisers now have access to real-time pre-auction impression qualification, which ensures in-view delivery of rich media, Flash, and HTML5.
With this news, ReactX is also announcing a major milestone in accessing more than 10 billion high impact custom ad impressions per month in RTB.
“The ReactX platform continues to evolve and provide incredible value to advertisers,” said Chip Meyers, CEO of ReactX. “We now pre-qualify impressions for both viewability and technical capabilities, which gives advertisers peace of mind when turning to high impact custom ad units. It guarantees only high quality impressions reach the exchanges and ensures advertisers that budgets achieve the highest yield without the usual loss due to inferior traffic prevalent with standard RTB formats.”
ReactX keeps advertisers campaigns fraud-free using both human and machine verification filters and auditing. In this way, ReactX is solving the fraud issue specifically for high impact custom ad units, but it’s a philosophy that can be adopted for any type of digital ad.
Further once advertisers realize they can achieve 100% viewable impressions on high impact custom ads using the ReactX platform, they can harness the true value of their impressions. With ReactX, publishers can counter the ‘race to the bottom’ approach that dominates today’s ad landscape.
“We’re changing the way programmatic works,” said Stefan Kosel, EVP Product, ReactX. “Because we employ a philosophy that uses dynamic adaptive ad zones that describe impressions by positions and attributes, rather than size.”
ReactX is the only open, cross-platform RTB marketplace for non-standard high impact custom ads of any size and format. It gives brands the ability to seamlessly deliver a single creative cross-screen and cross-device, including display, mobile, and tablet. The platform has access to more than $5 billion in annual brand spend and enables incrementally more than 10 billion high impact custom ad impressions per month.
ReactX is the ad industry’s largest and most innovative premium high impact custom cross device advertising technology platform built specifically for RTB. ReactX has exclusive integrations with the most powerful and largest buyers and sellers of digital advertising that helps them scale high-impact ad units across biddable inventory that previously were only available in direct, manual buys. Led by long time experts of premium display and rich media, ReactX allows brand marketers to marry their reach and engagement goals by combining the impact and engagement of rich media, large canvas type ads with the efficiency and scale of programmatic buying. ReactX is headquartered in Venice, CA and advised by top industry leaders such as Mike Wann, CRO Fullscreen; Ari Paparo, EVP Bazaarvoice; Max Mead/SVP Tubmogul; and Alex Berger, Founder of the Oligarchs and Entjoy. For more information on ReactX, please visit http://www.reactx.com.