Airpush Announces Latest Innovation: Share of Voice (SOV)

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(ADOTAS) – Airpush (voted Forbes #2 Most promising company 2014), announces the release of Share of Voice (SOV), the newest update to our Optimizer tool. For the first time ever, Share of Voice allows advertisers to monitor the percentage of wins a campaign is earning in order to precisely track how much of all available inventory they’re receiving. It’s now easier to make intelligent bidding optimizations, enabling the fine-tuning of an entire campaign and a new way to maximize overall ROI.

SOV is the newest feature in Optimizer, which already enables advertisers to analyze and optimize campaigns by 12 factors: carrier, country, U.S. state, landing page, ad creative, PubID, device type, manufacturer, OS version, network connection, app and time of day. Optimizer is also the only campaign optimization tool in the mobile industry that allows a two-factor drill down, meaning advertisers can manage the bids of incredibly precise segments created by combining two of the factors listed above.

Now, with the addition of Share of Voice, advertisers can view what percentage of a profitable inventory silo that’s winning with a current bid and easily gauge how much more inventory incremental increases win you. This way, it can balance the bid increases with the resulting growth in reach, maximizing the profitability of an overall campaign.

SOV is a great tool for performance advertisers, because it enables them to manage increases in wins that result from bid increases and also see what profitable inventory they are leaving on the table.  By making changes in real time, advertisers can adjust bids based on empirical performance data, rather than targeting presumptions or endless A/B testing.

For brands seeking to boost engagement with mobile users, Share of Voice allows them to see exactly how much penetration their brand message is receiving, and make highly adaptive changes accordingly that maximize consumer engagement. This results in dramatically higher ROI for virtually any type of campaign goal.

Airpush’s suite of targeting and optimization tools gives advertisers everything needed to ensure advertising dollars are targeting the right inventory and maximizing conversions. It’s simple to use and gives advertisers the power to make intelligent bidding adjustments that were never before possible. With the addition of Share of Voice, the balance the profitability and scale of a campaign are maximized in order to dramatically exceed campaign goals and deliver industry-leading ROI for clients.

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