(ADOTAS) NEW YORK – July 10, 2014 – ActionX (www.actionx.com), the leader in mobile app and cross-screen retargeting, today announced significant upgrades to their proprietary dynamic creative engine. Launched in Q4 of 2013, ActionX was one of the first platforms to incorporate behavioral data into dynamic creative across mobile devices. The enhancements revealed today include a new “Mobile Pop-Up Shop” rich media ad unit allows for a more engaging, high quality consumer experience through expandable ad units that are informed by first party data.
ActionX’s dynamic creative engine enhances the relevance of retargeting campaigns by featuring personalized products and offers based on user behavior in mobile apps and web sites. The Mobile Pop-Up Shop rich media ad unit takes this personalization and interactivity to a new level. When the Mobile Pop-Up Shop banner is expanded, the consumer is presented with a full page of personalized merchandise and offers. The expanded ad unit mimics the look and feel of the original app to deliver a consistent shopping and brand experience. By integrating with behavioral data such as product views and shopping cart abandonment, clients can tailor expandable rich media creative that is relevant, personalized and actionable.
“Dynamic product retargeting has been very effective for us on desktop and with more than 70 percent of our traffic coming from mobile devices, we are always looking for new ways to interact with our customers,” said Ryan McIntyre, EVP Marketing, JackThreads. “This new solution from ActionX finally brings highly targeted and engaging units to mobile.”
“Our new ‘Mobile Pop-Up Shop’ is designed to bring mobile shopping directly into a beautiful and personalized ad unit,” says Evan Schwartz, CEO of ActionX. “We are constantly enhancing the ActionX platform to deliver a great mobile advertising experience for consumers and make mobile advertising more effective for the brands and publishers we serve. ActionX is a one stop shop for media, attribution, and creative – and we’re confident that our clients will see noticeable campaign improvements with the latest enhancements.”
The ActionX dynamic creative engine is compliant with the IAB’s MRAID standard so creative can run quickly and seamlessly across billions of impressions per month on all major ad exchanges. The new rich media ad units are available to ActionX clients at no increased cost.
ActionX recently announced direct integration with six leading mobile analytics providers, enabling clients to significantly reduce the time to launch mobile and cross-screen retargeting campaigns. The integrations and these new enhancements are testaments to ActionX’s continued growth and value proposition to retail and travel brands and publishers around the world.
Selected as one of Forbes’ 2014 Most Promising Companies, ActionX is the leader in mobile app and cross-screen retargeting. Founded by seasoned e-commerce veterans, ActionX is backed by SoftBank Capital, Verizon Investments, Lerer Ventures, AOL Ventures, Golden Venture Partners and other top industry leaders. For more information visit www.actionx.com.