LONDON, June 2, 2014 (ADOTAS) – Yieldex, America’s leading provider of unparalleled ad forecasting, analytics and cutting-edge trading tools for advertisers and publishers, has expanded to Europe with the opening of a London office at 31 Southampton Row. Ad industry veterans Mark Williams (pictured, left) and Nigel Edmund-Jones (pictured at right) have been hired to kick off the European operation.
“Our business in Europe has grown steadily for the past few years working with top-tier publishers like The Telegraph, Turner International, Softonic, Unanimis UK and Last Minute.com. The time is right for a more formal presence,” said Yieldex CEO Andy Nibley. “Mark and Nigel have the perfect mix of sales experience on both the advertiser and publisher side to lead our growing EU team.”
“The Telegraph has been working with Yieldex for two years and we’re delighted that Yieldex will now have a European presence,” said Louise Romanis, Head of Advertising Technology and Operations, Telegraph Media Group. “Here at The Telegraph, we have been really pleased with the inventory management insight Yieldex has provided. Most notably it has helped The Telegraph realise its full inventory potential owing to better forecasting accuracies.”
Williams has been hired as Commercial Director, while Edmund-Jones is joining Yieldex as Director, Publisher Solutions.
Williams previously worked at AOL Networks where, as EMEA Director of Marketplace by AdTech, he led that programmatic ad platform’s European rollout to publishers and advertisers. He also served as AdTech’s Head of Sales – UK & Ireland, and before that, at Level 3 Communications as account director.
Yieldex is the leading provider of digital ad forecasting, analytic pricing and trading tools for publishers and advertisers. The world’s most successful publishers rely on Yieldex Analytics for forward-looking insights that help them save time, close more deals and increase revenue. Both advertisers and publishers use Yieldex’s programmatic marketplace, YieldexDirect, to buy and sell targeted, guaranteed inventory in one convenient location. Leading media companies such as The New York Times, Scripps, CBS, Comcast, Viacom, ESPN, Fox, The Wall Street Journal, Pandora, The Weather Channel, and dozens of others use Yieldex to get more value from their digital advertising strategies.