NEW YORK, June 7, 2014 (ADOTAS) — Yieldbot, a leading provider of real-time consumer intent to digital marketers, today announced it has raised a $18 million Series B round of funding. The round was led by SJF Ventures with participation from existing investors RRE Ventures, New Atlantic Ventures and Common Angels, with additional funding from City National Bank. The funding will fuel further development of Yieldbot’s industry leading real-time data and ad matching technology, bolster the company’s U.S. sales force and add to a growing lineup of technical and executive talent.
“Yieldbot is in the business of increasing the value of digital media by using first-party data in real-time to capture relevant moments where a consumer has intent and will find a brand message or offer most interesting, helpful, or useful,” said Jonathan Mendez (pictured), CEO at Yieldbot. “We are different from everyone else because our real-time media is bought by display and mobile advertisers, shopper marketers and the always-on budgets of search marketers. Our technology has truly created a new channel of real-time media that is bought on a performance basis.”
“Using first-party data intelligently in real-time to drive customer engagement and acquisition is increasingly essential,” said Alan Kelley, managing director at SJF Ventures. “Yieldbot is uniquely positioned to capture this spend, and we’re eager to support the company’s growth.”
Yieldbot provides publishers with access to the largest buyers of digital media. The company allows premium publishers to tap into the budgets of keyword and cost per click (CPC)-based buying, which includes Search, Social, Shopper and Mobile Marketing.
“Yieldbot intent has proven useful when selling to clients who are buying keyword campaigns from Google, Yahoo and Bing, thus allowing us to compete head-to-head for what were typically search engine marketing budgets,” said Andy Wilson, chief digital officer, Meredith Corporation.
Yieldbot is the only media channel that uses first-party data to target real-time consumer intent. The company works with all the major agency holding companies and biggest brands in the world, to help them understand in real-time where a consumer is in the marketing funnel and match them with the messages that will move them to purchase.
Yieldbot both increases the value of digital media for brands and drives higher CPMs for publishers by capturing, organizing and activating real-time consumer intent in the click-stream. The company’s offerings can be bought and sold on a performance basis. Yieldbot’s “Intent Graph®” consists of the real-time flow of consumer intent through 2 billion monthly premium page views.
Yieldbot was founded in New York and Boston and is backed by RRE Ventures, New Atlantic Ventures, SJF Ventures, Common Angels, kbs+ Ventures, Neu Ventures and City National Bank. For more information, please visit: http://www.yieldbot.com.