NEW YORK, June 25, 2014 (ADOTAS) — [x+1], the leading provider of programmatic marketing and data management solutions, today announced the launch of Origin KeyChain, an extension of its Data Management Platform (DMP) that links rich offline data sets with first-party CRM data and broad-based online and offline campaign execution. The combined capabilities empower marketers with scaled audience building, omni-channel campaign execution, powerful insights and improved attribution.
Supported by a burgeoning network of database partners that directly integrate with [x+1] Origin DMP, KeyChain is an extension of the [x+1] Origin DMP which links persistent offline data and first-party CRM data with online cookie data. KeyChain provides a smart clearinghouse that normalizes disparate data around a persistent, anonymized master key, ensuring consumer privacy by removing all personally identifiable information (PII). Marketers can then access the master keys to build and execute coordinated campaigns across a mix of cookie and non-cookie based marketing channels including direct publisher campaigns, online display, video, social, mobile, owned websites and applications, email and addressable television.
“Origin KeyChain arms marketers with the precision of CRM and power of a DMP to engage users in progressively relevant dialogues across a complete range of channels, screens, and devices,” said John Nardone (pictured), CEO of [x+1]. “It links online and offline data to create a master key that marketers can apply to programmatically engage their customers and prospects in any conceivable marketing channel.”
According to David Skinner, SVP of Corporate and Business Development for [x+1], until now the precise targeting and computer learning found in DMP technology has traditionally been limited to online channels.
“Now marketers can begin to leverage the power and precision of the Origin DMP for their direct mail, mobile, and even addressable television campaigns,” said Skinner. “It represents a move beyond cookie dependency, as it provides access to cookie-less execution channels to centralize programmatic strategies.”
The Origin Programmatic Marketing Hub is the only marketing platform that Forrester rated a leader in both DMP and DSP technology.
[x+1] is the leading provider of programmatic marketing and data management solutions. The [x+1] Origin Platform is a programmatic marketing hub that empowers brands to engage audiences in progressively relevant conversations across a full spectrum of paid and owned addressable channels.
[x+1] Origin Data Management Platform (DMP) and a wholly-integrated DSP blend first and third-party data with our Predictive Optimization Engine (POE™) to engage audiences across online display, mobile web, apps, email, site, and other digital channels. This is why the world’s best brands, including seven of the top financial services advertisers, rely on [x+1] for their programmatic marketing.
Origin is the only marketing platform rated by Forrester Research as a “Leader” in DMP and DSP technologies. The company is headquartered in New York City with offices in Connecticut, Illinois, Michigan and California.