SAN FRANCISCO, June 25, 2014 (ADOTAS) — Today, TapSense, the leading independent advertising exchange, announces support for wearables, including the Pebble smartwatch apps. This new feature provides wearable app developers with an entirely new marketing channel, by allowing them to promote their apps directly through the TapSense exchange.
It works by serving an ad to promote a Pebble app. TapSense targets iOS and Android devices that are Pebble smartwatch owners. When a user clicks on the mobile ad for a Pebble app, the ad link will connect directly to the app in the Pebble appstore. Users can then click “Add” to install the advertised Pebble app.
“With over 3,000 apps in their store, the Pebble smartwatch demonstrates that the future of the mobile developer ecosystem is with wearables,” said TapSense CEO and Founder Ash Kumar (pictured). “TapSense has always been committed to providing developers tools to promote and monetize apps. Support for wearables is an important aspect of this and we plan to add support for additional devices, including wearables from third parties like Apple as they are released.”
“It’s not a trivial task to have your Pebble app adopted by the masses of Pebble users, noted Jonathan L., the creator of Music Boss, a popular Pebble application and early beta tester of the TapSense wearable app promotion platform. “Currently it requires a lot of work through social media. Unless users are combing through the Google Play Store, the Pebble appstore or following specific social streams they may not discover all the great things being created by all the Pebble developers out there. The TapSense platform is bringing an innovative and refreshing take on Pebble app promotion.”
Andrew Abdalla & Mohammed Abushawish, co-founders of Xulu Software and the creators of BBQ Steak Timer, a popular Pebble application to time outdoor cooking say, “In reality, the most difficult obstacle as Pebble developers is not creating the content, but rather showcasing the content. TapSense allows us to depart from the traditional methods of promotion, such as word-of-mouth, and instead embrace a new marketing platform for Pebble applications.”
TapSense is the leading independent mobile advertising exchange, and has been featured in publications including Forbes, Bloomberg, TechCrunch, VentureBeat, GigaOM, CMO.com, MediaPost, Entrepreneur and AdExchanger.
TapSense was founded in 2011 and is based in San Francisco, California. Investors include top Silicon Valley venture firms, Ron Conway’s SV Angel and Maynard Webb, a board member of Salesforce and Yahoo.
TapSense is a member of the Mobile Marketing Association.