WATCH: Matt Sauls of SiteScout on Behavioral Targeting & Retargeting


ADOTAS — Video correspondent Mari White recently interviewed Matt Sauls, VP of Operations at SiteScout, a leading self-serve platform for programmatic ad buying on desktop, mobile and video.

SiteScout offers transparent reporting and real-time control to deliver unparalleled performance for brands, marketers and agencies. With a low minimum deposit, and the ability to sign up within minutes, SiteScout makes real-time bidding (RTB) technology easily accessible to advertisers of all types and sizes..

In this segment, Sauls discusses the use — and potential for misuse — of behavoiral targeting and retargeting.


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