Features

WATCH: Matt Sauls of SiteScout on Behavioral Targeting & Retargeting

Written on
Jun 17, 2014 
Author
Mike Daly  |

ADOTAS — Video correspondent Mari White recently interviewed Matt Sauls, VP of Operations at SiteScout, a leading self-serve platform for programmatic ad buying on desktop, mobile and video.

SiteScout offers transparent reporting and real-time control to deliver unparalleled performance for brands, marketers and agencies. With a low minimum deposit, and the ability to sign up within minutes, SiteScout makes real-time bidding (RTB) technology easily accessible to advertisers of all types and sizes..

In this segment, Sauls discusses the use — and potential for misuse — of behavoiral targeting and retargeting.





Mike Daly is an award-winning writer and editor with 30 years of experience in publishing. He began his career in 1983 at The News of Paterson, N.J., a long-since defunct daily paper, where at age 22 he was promoted to the position of Editorial Page Editor. Since then he has served in managerial capacities with several news organizations, including Arts Weekly Inc. and North Jersey Media Group in New Jersey and Examiner Media in New York. His work has been honored on numerous occasions by the New Jersey Press Association and the Society for Professional Journalists.

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