Viewability Report: 83% of Objectionable Videos Found on Brand-Safe Publishers

ADOTAS — New research from Veenome, which analyzes videos on web pages and sites for content, brand safety, and viewability, has produced some eye-opening results. Based on Veenome’s indexing video impressions across its Prescient platform, which independently chooses the publications and publishers to index, the company found that:

• 83% of objectionable videos are found on predominantly brand-safe publishers.
• Over 25% of objectionable impressions occur on predominantly brand-safe publishers.
• 75% of all publishers have at least 50% viewability.
• Less than 50% of all impressions occur on viewable video players.
• Only 60% of all pages have viewable video players.