Viewability Report: 83% of Objectionable Videos Found on Brand-Safe Publishers

Written on
Jun 24, 2014 
Mike Daly  |

ADOTAS — New research from Veenome, which analyzes videos on web pages and sites for content, brand safety, and viewability, has produced some eye-opening results. Based on Veenome’s indexing video impressions across its Prescient platform, which independently chooses the publications and publishers to index, the company found that:

  • 83% of objectionable videos are found on predominantly brand-safe publishers.
  • Over 25% of objectionable impressions occur on predominantly brand-safe publishers.
  • 75% of all publishers have at least 50% viewability.
  • Less than 50% of all impressions occur on viewable video players.
  • Only 60% of all pages have viewable video players.

Mike Daly is an award-winning writer and editor with 30 years of experience in publishing. He began his career in 1983 at The News of Paterson, N.J., a long-since defunct daily paper, where at age 22 he was promoted to the position of Editorial Page Editor. Since then he has served in managerial capacities with several news organizations, including Arts Weekly Inc. and North Jersey Media Group in New Jersey and Examiner Media in New York. His work has been honored on numerous occasions by the New Jersey Press Association and the Society for Professional Journalists.

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