Viewability Report: 83% of Objectionable Videos Found on Brand-Safe Publishers
ADOTAS — New research from Veenome, which analyzes videos on web pages and sites for content, brand safety, and viewability, has produced some eye-opening results. Based on Veenome’s indexing video impressions across its Prescient platform, which independently chooses the publications and publishers to index, the company found that:
- 83% of objectionable videos are found on predominantly brand-safe publishers.
- Over 25% of objectionable impressions occur on predominantly brand-safe publishers.
- 75% of all publishers have at least 50% viewability.
- Less than 50% of all impressions occur on viewable video players.
- Only 60% of all pages have viewable video players.
No comments yet
Leave a Comment
- ChoiceStream Raises $7.5 Million to Grow Its Programmatic Advertising Business
- Rocket Fuel to Present at Upcoming Investor Conferences
- HyprMX Expands to Bring Fortune 500 Brand Ads to Mobile
- PunchTab Study Reveals Top Consumer Concerns for Retailer Marketing via Mobile Tracking
- Brands “Liking” Owned Digital Destinations over Social Media