Trueffect, nGage Labs Bring First-Party Targeting to Mobile Advertising
SCOTTSDALE, Arizona, and WESTMINSTER, Col., Jun 5, 2014 (ADOTAS) – nGage Labs, the cutting-edge innovator focused on providing personalized mobile customer engagement solutions and Trueffect, the leading first-party targeting and measurement platform for large performance advertisers, today announced a new partnership that will combine the benefits of individual consumer real-time personalization with first-party mobile display advertising.
With 2014 coined “The Year of Mobile” by eMarketer, this joint offering meets a strong demand in the market place for a mobile marketing solution that provides brands the ability to exploit the benefits of first-party mobile display ad personalization. This includes the unique ability to recognize and retarget users on iOS devices including iPhone and iPad, executing real-time 1-1 targeting using a combination of first, second and third-party data and securely measuring users on an individual basis rather than via browser or device. Brands can now leverage the power of unique user data to drive 1:1, personalized offers through mobile display to efficiently maximize customer engagement and conversions.
“As an emerging channel, mobile represents that next opportunity for brands to establish a more intimate right-time relationship with their customers,” said Jeffrey Clayton (pictured), Chief Development Officer, nGage Labs. “And like all emerging channels, there is the opportunity to make it a smart channel that can enable a seamless and meaningful dialog between the advertiser, the merchant, and the consumer. By combining Trueffect’s patented first-party display capabilities and nGage Lab’s dynamic mobile personalization engine, brands can efficiently target individual mobile consumers in both the acquisition and conversion phases of the customer experience to maximize demand generation and conversion.”
History shows that personalization at the individual level, if done properly, increases demand generation and conversions. Introducing personalization to mobile display advertising is no exception. The primary difference being, brands can now apply this capability to both acquisition and conversions by dramatically increasing effectiveness through the integration of first-party data and individualized targeting to mobile advertising. This provides advertisers with far more precise measurement and dramatically higher ROI.
“nGage provides a unique, world-class mobile solution (across mobile browser, mobile in-app, mobile wallet and via SMS) for performance advertisers,” said Kevin Barhydt, Vice President of Business Development for Trueffect. “The combination of this complete mobile engagement solution combined with Trueffect’s market leading first-party ad server technology delivers real-time creative decisioning and targeting across both iOS and Android mobile operating systems for digital marketers.”
About nGage Labs, Inc.
nGage Labs is the emerging leader in providing full-service, analytically-informed Personalized Mobile Customer Engagement Solutions. We’re disrupting the mass discount mobile coupon practice by using customer transaction history and preference data streams to feed real-time predictive analytics that result in each customer dynamically receiving a unique and individually personalized mobile offer.
We are innovators and have invested over $10M in providing a seamless and personalized mobile experience through the integrated development of our proprietary cloud-enabled real-time offer personalization engine, mobile delivery platform, mobile redemption capabilities, and dynamic data visualization dashboards.
The result is a comprehensive closed-loop mobile engagement solution enabling brands and enterprises to provide and measure the effectiveness of highly personalized offers delivered to their best customers through text, push, and digital wallets. For more information, Follow us on Twitter @ngagelabs or join us on Facebook (www.facebook.com/ngagelabs) or at www.ngagelabs.com.
Trueffect uses a First-Party customer data approach that enables advertisers to improve targeting the right ad to the right person, more accurately measure advertising effectiveness and improve performance while managing costs all to increase return on ad spend for their customers. Trueffect achieves this return on ad spend performance by providing a software as a service advertising technology suite that is individually configured to the requirements of advertisers and agencies to deliver, measure, manage and target their internet media activities. For more information, join us on Twitter @trueffect_tweet, Facebook Trueffect or www.trueffect.com.
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