SAN FRANCISCO and TORONTO, June 11, 2014 (ADOTAS) – BrightRoll, the largest independent video advertising platform, announced yesterday that Starcom MediaVest Group (SMG) Canada will leverage its award-winning technology platform to bring simplicity, scale and efficiency across digital video advertising in the region.
As a leading media communications agency in Canada, SMG helps brands effectively deliver messaging to target audiences. According to comScore, over the past three years video consumption in the country has increased 140 percent, with more than 88 percent of Internet users watching digital video. SMG Canada recognizes the immense opportunity to reach desired audiences through digital video advertising, and as a result, has expanded its relationship with BrightRoll to offer clients direct access to digital video inventory via a single platform solution while driving economic efficiencies.
“BrightRoll brings thorough knowledge of the industry and their platform is equipped with advanced tools to help optimize all aspects of our digital video advertising campaigns,” said Jeff Thibodeau, senior vice president of digital media at SMG Canada. “Most importantly, BrightRoll is committed to seeing our business succeed on many levels and we are convinced that our decision to partner with the industry’s leading video ad platform will drive desired results for our company and our clients.”
SMG Canada and its subsidiary agencies will plan, execute and measure video ad campaigns through the BrightRoll platform in order to maximize reach and efficiency for clients across screens. Through this alignment, SMG Canada is able to centralize control over video advertising inventory to reduce intermediaries and lower costs. The partnership enables SMG Canada to leverage the BrightRoll platform to onboard preferred open and private marketplace publishers, ensure access to quality inventory and maximize audience reach.
“SMG Canada is one of the leading media agencies in the country, providing strategic and innovative approaches to everything they touch,” said David Bellemare, managing director of BrightRoll Canada. “We are thrilled to lend our expertise and provide the technology infrastructure to help SMG Canada deliver exceptional performance for their video ad campaigns on behalf of clients.”
BrightRoll builds technology to automate and improve digital video advertising. SMG Canada will rely on the company’s advanced programmatic buying platform for sophisticated measurement tools and insights from Nielsen and comScore, as well as access to independent, MRC-accredited viewability metrics and reporting. In addition, SMG Canada will customize and integrate preferred first and third- party data on the BrightRoll platform to maximize in-target delivery, optimize to desired audiences and validate campaign performance on behalf of clients.
BrightRoll is the only independent and unified programmatic video advertising platform for reaching audiences across web, mobile and connected TV. The company powers digital video advertising for the world’s largest brands, including 85 of the top 100 US advertisers and 18 of the top 20 advertising technology companies. The platform enables advertisers to reach 4 in 5 video viewers online and consistently ranks among the top two video ad platforms in ads served. As a result, BrightRoll technology collects and analyzes hundreds of billions of data points monthly enabling real-time decisions that drive ROI for advertisers.
About Starcom MediaVest Group
Starcom MediaVest Group is the Human Experience Company. We believe experiences matter. They enhance lives and build brands. We bring brand experiences to life through SMG’s two global award winning agency brands: MediaVest, and Starcom. Ranked the number one global media network in billings in the world by RECMA, SMG (www.smvgroup.com) encompasses an integrated network of human experience strategists, investment specialists, content creators and digital & technology experts. With over 7,800 employees in 110 offices worldwide, SMG partners with the world’s leading companies including TD Bank, Kraft Foods, P&G, Samsung, Kelloggs, among others. SMG is part of Publicis Groupe [Euronext Paris FR0000130577, CAC 40], one of the world’s leading communications groups.