LONDON, June 4, 2014 (ADOTAS) – Cross Device Retargeting leader Struq has appointed retail tech expert Darren Hitchcock (pictured) as its UK Managing Director. The role will be based out of the company’s London office.
Prior to the appointment, Hitchcock was Vice President of the UK-EU region at RichRelevance, where he grew the company from a regional start-up to consistent 70% growth over four years and successfully led its expansion into Europe. His success led the firm to a dominant position in terms of UK market share and involved the securing of major deals with retailers such as M&S, John Lewis and Tesco.
Hitchcock’s role at RichRelevance focused on omni-channel personalisation and he was instrumental in building the on-site recommendation platform that offers real-time dynamic conversations based on consumers’ browsing history.
Before this, he was Senior Solutions Consultant at Mercado, where he drove greater relevancy for retailers through site search and merchandising. The firm’s acquisition by Omniture broadened his skill set to include data and analytics.
“Struq has emerged as a key player in the ad tech field, with astonishing recent year-on-year growth,” Hitchcock said. “Its highly successful introduction of Cross Device Retargeting means Struq’s technology can provide an even richer, more personalized experience for consumers. Relevancy is a key tenet of the future of retail shopping, and I am delighted to be joining Struq and being at the forefront of that development.”
“We are thrilled to be appointing Darren as our UK MD,” said Struq CEO Sam Barnett. “He has years of solid, proven experience in building businesses both in the UK and Europe. His background in personalization is directly relevant to what we do and what we stand for. He understands where ecommerce is going and we are delighted that he is bringing his wealth of knowledge to Struq.”
Struq is a global leader in Cross Device Retargeting and ad personalization. Founded by former lawyer Sam Barnett in 2008, Struq now works with 350 clients across 16 markets. Clients include Topshop, Tesco, Debenhams and Rakuten’s Play.com. Struq differentiates itself from its competitors by driving best in class performance across multiple devices and offering fully bespoke, professionally-designed ads created by its in-house creative team.