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Report: Google to Join International Anti-Piracy Coalition

Written on
Jun 11, 2014 
Author
Mike Daly  |

ADOTAS – Google has joined a new coalition will vow to cut off ad revenue from pirate sites, following similar initiatives in the United States and the United Kingdom, according to TorrentFreak.

The announcement reportedly will be made on June 12 at the Interactive Advertising Bureau’s IAB Events 2014 conference in Rome.

According to the report, Google and other members of the coalition, which will include the IAB, music industry anti-piracy group FPM, music industry group Federazione Industria Musicale Italiana (FIMI), and Fapav (the Italian motion-picture regulatory board), will announce the signing of a new Memorandum of Understanding at the event.

“In our goal, the agreement should promote a cooperation in order to implement effective measures to prevent ads being placed on rogue sites and to quickly remove any ads that are found to have been so placed,” FIMI Chairman and CEO Enzo Mazza (pictured) told TorrentFreak. “…Google is already doing a lot of efforts in this area and the company promoted a strategy so-called ‘follow the money’ which we consider part of a general strategy based on enforcement on one side, self-regulation and legal offer on the other side.”





Mike Daly is an award-winning writer and editor with 30 years of experience in publishing. He began his career in 1983 at The News of Paterson, N.J., a long-since defunct daily paper, where at age 22 he was promoted to the position of Editorial Page Editor. Since then he has served in managerial capacities with several news organizations, including Arts Weekly Inc. and North Jersey Media Group in New Jersey and Examiner Media in New York. His work has been honored on numerous occasions by the New Jersey Press Association and the Society for Professional Journalists.

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