ADOTAS – Google has joined a new coalition will vow to cut off ad revenue from pirate sites, following similar initiatives in the United States and the United Kingdom, according to TorrentFreak.
The announcement reportedly will be made on June 12 at the Interactive Advertising Bureau’s IAB Events 2014 conference in Rome.
According to the report, Google and other members of the coalition, which will include the IAB, music industry anti-piracy group FPM, music industry group Federazione Industria Musicale Italiana (FIMI), and Fapav (the Italian motion-picture regulatory board), will announce the signing of a new Memorandum of Understanding at the event.
“In our goal, the agreement should promote a cooperation in order to implement effective measures to prevent ads being placed on rogue sites and to quickly remove any ads that are found to have been so placed,” FIMI Chairman and CEO Enzo Mazza (pictured) told TorrentFreak. “…Google is already doing a lot of efforts in this area and the company promoted a strategy so-called ‘follow the money’ which we consider part of a general strategy based on enforcement on one side, self-regulation and legal offer on the other side.”