Features

For Publishers, Building Trust with Organic Traffic is Critical

Written on
Jun 18, 2014 
Author
Bob Regular  |

ADOTAS – For advertisers and publishers, trust is something that’s not easily built, but very easily shattered. With so many businesses now reliant on online technologies, security and integrity are of critical importance and with increasing organic traffic is more crucial now than ever before.

Keep Your Water Clean

According to by the Interactive Advertising Bureau (IAB), about 36% of all Web traffic is considered fake, the product of computers hijacked by viruses and programmed to visit sites. Having dirty traffic visit a site makes it harder to grow an organic audience, and by keeping traffic clean publishers can save the grief of dealing with unhappy advertisers in the long run. Publishers expand monetization with a trusted audience that ensures advertising performance. There are a number of solutions from companies such as and that ensure success for brand advertisers.

Provide Content with Value

When it comes to increasing organic traffic to a site, content marketing is key. Partnering with bloggers or guest poster is a great way to expand an audience and reach. Adotas, our owned-and-operated site, often hosts features and interviews with leaders from all across the ad-tech industry, like our recent video series with experts in Big Data and video, programmatic and email advertising. This content often proves to be the most popular and is shared by the publisher’s audience as well as followers of the topic or author. In addition, utilizing a mix of text and video content enhances the user experience.

Work with Google, Not Against

As the old saying goes, when you can’t beat ‘em join ‘em. Search engine optimization (SEO) is often about making small modifications to parts of your website to show more relevantly on Google. When viewed individually, these changes might seem like incremental improvements, but when combined with other optimizations, they could have a noticeable impact on your site’s user experience and performance in organic search results. For those who feel SEO illiterate, Google provides its own on easy steps on how to improve your rank.

Today’s digital publishers are reliant on quality of content and operations. Benchmarking organic or relevant traffic for advertisers, expanding engaging content and incorporating Google best practices are three ways online publishers can establish a trustworthy site for advertisers.





Bob Regular is CEO and Founder of Kitara Media, an online video advertising company, and New York Publishing Group Inc., owner and publisher of ADOTAS.

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