LOS ANGELES, June 3, 2014 (ADOTAS) – LA-based brand studio Content & Co., SUBWAY® Restaurants, and AwesomenessTV today announced the launch of a new original scripted comedy series with Cimorelli, a six-sister a cappella group, who are among YouTube’s biggest stars, with 2.5 million subscribers. “Summer with Cimorelli” will be available on AwesomenessTV, the leading teen/tween destination and Cimorelli’s YouTube Channel, part of the AwesomenessTV multi-channel network.
Filmed at YouTube Space LA and on location throughout the LA area, “Summer with Cimorelli” is a five-episode comedy about how the sisters survive the summer with no parents and no cash. Written by Douglas Lieblein, co-executive producer of “Hannah Montana” and directed by Melanie Mayron, director of ABC Family’s “Pretty Little Liars,” the program pairs top Hollywood creative talent with some of the biggest teen YouTube stars. The series is executive produced by Peter Isacksen of Content & Co.
Content & Co, SUBWAY® Restaurants and AwesomenessTV will kick off the series with a red carpet premiere party at YouTube Space LA, and it will be live-streamed at 7:30 p.m. PT/10:30 p.m. ET.
“As YouTube stars are becoming brands in their own right we are seeing more opportunity to develop premium programming around them with our brand partners,” said Stuart McLean, founder and CEO, Content & Co. “The Cimorelli deal is unique in that it sets up all parties – SUBWAY, AwesomenessTV, Cimorelli and top Hollywood production talent – to push from the same side of the table, a drastically different approach to the traditional TV model, and one that benefits all partners involved.”
An added element is that two new original singles will be featured exclusively on the show.
“As entertainment options evolve, we believe brands need to take their appropriate place in the content itself,” said Tony Pace, Global Chief Marketing Officer at SUBWAY® Franchise World Headquarters. “At SUBWAY, we’ve had a lot of success reaching our varied target audiences through branded entertainment and are excited to be supporting Cimorelli through our latest endeavor ‘Summer with Cimorelli.’”
“We are big fans of Cimorelli, who are part of our network and the first act signed to our music label,” said Brian Robbins, CEO and Founder AwesomenessTV. “‘Summer with Cimorelli’ is a perfect fit for AwesomenessTV, featuring great YouTube talent, great production values and a strong brand partnership, which is why we are turning the launch into a major event for our channel.”
As one of the hottest current musical acts, the sister group is signed with Universal Music’s Island label. Cimorelli was selected as an iTunes Artist of the Week in 2013, garnering more than 350,000 downloads of its single “Made In America” and won the Teen Choice Award for Choice Web Star the same year. Additionally, the sister group co-headlined the sold out DigiFest UK, drawing 5,000 attendees and will continue on the tour – New York City on June 7, Toronto on June 14, and Minnesota on August 24.
About SUBWAY® Restaurants
Headquartered in Milford, Connecticut, SUBWAY® Restaurants is the world’s largest restaurant chain with more than 40,000 locations in 100 countries. Co-founded by Fred DeLuca and Dr. Peter Buck in 1965, their partnership marked the beginning of a remarkable journey and paved the way for thousands of entrepreneurs to build and succeed in operating their own business. Long-time leaders in offering consumers nutritional options on-the-go, the brand became the first quick service restaurant in 2012 to meet the American Heart Association’s Heart-Check Meal Certification Program nutritional criteria. With a robust social community of over 25 million, SUBWAY engages daily with consumers from around the world. For more information, visit http://www.subway.com, like us on Facebook.com/subway and follow us on twitter.com/subway. SUBWAY® is a registered trademark of Doctor’s Associates Inc.
AwesomenessTV, a leading multi-platform media company serving the global teen audience and one of the most subscribed to teen destinations on YouTube, is a wholly owned subsidiary of DreamWorks Animation (Nasdaq: DWA). Included under the AwesomenessTV banner are AwesomenessTV, a channel featuring scripted and reality series including IMO, Make Me Over, Austin Mahone Takeover, Mindless Takeover, Side Effects and Runaways; AwesomnessX, a channel for guys built around sports, gaming, comedy, pranks and lifestyle; and ATV Network, a community based MCN focused on discovering and supporting the next generation of YouTube stars. Beyond the YouTube platform AwesomenessTV produced and distributed the feature film Mindless Behavior: All Around The World and its first TV series aired on Nickelodeon. AwesomenessTV is headed by Brian Robbins (Smallville, Varsity Blues, All That) and Joe Davola (In Living Color, Smallville, MTV Networks).
About Content & Co
Content & Co is the leading LA-based brand studio that is pioneering the next generation of content creation, enabling brands to partner with the best creative talent in Hollywood to become the distributor and financier of their own original content. From webisodes to short and long format series (scripted and reality)– Content & Co distributes diverse content for an expanding list of brands that include SUBWAY, Schick and Energizer Personal Care. The company was founded by Stuart McLean, a recognized leader in the fields of brand marketing and branded content. For more information, visit www.contentandco.com or see what we’re up to on Facebook and Twitter.
About YouTube Space LA
YouTube Space LA is a state of the art production facility in Los Angeles, CA, designed specifically for YouTube creators to produce original digital video content, from production and editing through uploading to YouTube. Run by YouTube’s in-house experts from the Next Lab, the Space serves as a creative production facility for both established and emerging YouTube creators who are part of the YouTube Partner Program. At YouTube Space LA, YouTube creators can learn from industry experts, collaborate with other creators, and have access to the latest production and post-production digital video equipment.
Formerly the home of the Howard Hughes airport, YouTube Space LA is located in the Playa Vista area and totals nearly 41,000 square feet. The Space consists of many large production stages, a backlot equipment room with cameras, lights, mics and grip equipment available for checkout, and post-production resources ranging from private editing suites to voice over recording booths — all available at no charge by YouTube provided you qualify and your application to use the Space is accepted. For more information, please visit www.youtube.com/space.