Comet Wins Pegasystems’ “Thought Leadership in Financial Systems” Award


New York & London, June 20th 2014 (ADOTAS) – Comet Global Consulting, the world’s leading provider of customer interaction solutions, today announced it has won the Pegasystems “Thought Leadership in Financial Systems” Award at the annual Partner Excellence Awards at PegaWORLD 2014 presented by Pegasystems Inc. (NASDAQ: PEGA), the software company powering the digital enterprise with Better Business Software®.  The awards recognize partner organizations for their ability to use Pega to drive business transformation within customers.

Comet received the award for designing and delivering an innovative Digital Next-Best-Action framework based on the Pega Next-Best-Action Marketing (NBAM) tool that helps to enable the digital enterprise. The framework, along with Comet’s expertise, helps businesses to fully personalize and optimize the delivery of Next-Best-Action messages across channels to improve customer marketing results.

Comet has built a wealth of knowledge and expertise from implementing Pega solutions in clients globally. This experience has led to the development of a best practice logic framework to enable client projects to be delivered faster, cheaper and at lower risk whilst ensuring the long term success. Comet has invested expertise to develop the NBAM framework that optimizes the delivery of Next-Best-Action messages within digital and traditional channels and can sequence them into customer journeys that last days, weeks, months or even years. The framework encapsulates the understanding that the end customer will react differently depending on where and how the messages are presented.

“The Pega award recipients are unparalleled in their drive to help propel innovation within our customer organizations, as well as to continue to build the success of their respective businesses,” said John Barone, Vice President of Global Strategic Alliances at Pegasystems. “We’re happy to see the continued growth in our partner community as these global organizations recognize the power of Pegasystems to drive business transformation in the worlds leading enterprises.”

Iain Levein, Group Director, Comet Global Consulting, says: “We were delighted to receive this award at PegaWorld 2014 in recognition of this innovative re-usable framework within the Pega NBAM solution. This partner excellence award from Pega underscores Comet’s enviable reputation as the Pega Partner best equipped to help global corporations transform and optimize their customer interactions across the digital enterprise.”


About Comet Global Consulting

Comet Global Consulting – the customer interaction experts, specialises in supporting the successful implementation of CRM, marketing and decision management solutions. Comet delivers complex, real world, inbound and outbound marketing and customer management technology solutions ensuring that marketing reaches the right customers at the moments that most influence their decisions. Comet has a proven track record from many years of experience in translating marketing requirements into practical technology implementations for global customer service focused enterprises.

Comet Global Consulting has grown quickly and now employs more than 200 people across four continents and manages complex projects from the Centers of Excellence in Atlanta, USA and Barcelona, Spain; providing on-site and near-shore consultants to manage the most complex projects. Comet has delivered more than 200 projects to 20+ of the world’s biggest names in media, mobile communications, financial services and retail. Comet partners with world leading marketing technology platform suppliers including IBM, Pegasystems, SAS and Teradata. The focus is to deliver outstanding results using innovative, best practice, project delivery methodologies with exceptional value for money.

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About Pegasystems

Pegasystems Build for Change® Platform is the heart of Better Business Software®. It delivers business agility and empowers leading organisations to rapidly close execution gaps and sieze new opportunities. Pegasystems leverages its recognised leadership in Business Process Management (BPM), Multi-Channel Customer Relationship Management (CRM), Business Rules and Adaptive Analytics to uniquely give its clients the power to engage customers, simplify operations and Build for Change®. For more information, please visit


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