NEW YORK, June 12, 2014 (ADOTAS) — According to a study by Ovum for the Internet Advertising Bureau (IAB), fewer than 50% of 300 surveyed leading US marketers use media buying agencies for their mobile advertising due to a lack of mobile expertise (see graphic at left).
In order to enable ad agencies to provide their clients with mobile media buying expertise to optimize campaigns based on a range of performance metrics including ROI, mobile attribution analytics provider AppsFlyer is launching “AppsFlyer for Agencies.”
As a mobile advertising monitoring solution and a Facebook Mobile Measurement Partner, AppsFlyer provides real-time mobile app tracking and campaign analytics that allows both ad agencies and advertisers to manage, measure and optimize mobile marketing.
“AppsFlyer simplifies mobile marketing for agencies, freeing them from complex integrations and multiple SDK updates,” says AppsFlyer CEO Oren Kaniel (pictured). “We allow them to focus on their growth targets with the best tools designed especially for the mobile environment.”
“The ability to track attribution across paid social, network and publisher partners, plus a simple cost-structure that doesn’t force us to ration out performance metrics, made the decision to use AppsFlyer a no-brainer,” said Jeremy Siegel, Supervisor, Digital Investment & Mobile Strategy at OMD. “So far, their SDK has worked flawlessly and the Appsflyer team has provided incredible support.”
“AppsFlyer have been a pleasure to work with,” added Susan Doherty, Chief Marketing Officer at Hipmunk. “They are responsive to requests for new features and publisher integrations. Their analytics dashboard is fast, intuitive and much easier to use than those of their competitors. We look forward to leveraging AppsFlyer for Agencies!”
AppsFlyer for Agencies:
- Provides access to over 450 sources of traffic to ensure each campaign reaches its intended target audience
- Enables accurately monitoring and measuring campaign Return On Investment (ROI), Lifetime Value (LTV) and Payback period
- Allows finding the most profitable channels for each campaign and adjusting budgets based on real results in real-time
- Facilitates optimizing the entire mobile customer acquisition process across multiple channels, including Social, Ad Networks, Search, Discovery Platforms, Organic and more
- Supports managing mobile retargeting and re-engagement campaigns
AppsFlyer also provides agencies with insightful research to support agency strategic planners like the company’s Mobile App Discovery Report which highlighted the relative effectiveness of mobile marketing via different media sources.
The AppsFlyer mobile app campaign measurement platform is now monitoring mobile campaigns at an annual run rate of $500M in mobile ad spend. The company is now tracking at a run rate of 1.8 Billion mobile app installs annually.
“We’re seeing mobile app developers, brands and agencies devote an increasing share of their marketing budgets to mobile user acquisition and retention. With AppsFlyer’sNativeTrack™ technology, agencies and advertisers have the transparency and the data they need to make smart and profitable media buys,” said Kaniel.
Founded in 2011, AppsFlyer is a leading mobile app tracking and campaign analytics platform that allows app developers, brands and agencies to manage, measure and optimize their entire mobile customer acquisition process. The company is a Facebook Preferred Mobile Measurement Partner, enabling developers to launch Facebook mobile app install ad campaigns and measure lifetime value and exact ROI. As a venture-backed tech company, AppsFlyer is passionate about building the technology that will empower marketers to get the most out of their mobile campaigns, allowing them to work their magic to the fullest. AppsFlyer’s NativeTrack™ technology is now measuring billions of mobile actions and analyzing the drivers of these actions and conversions. AppsFlyer clients include: SEGA, Foursquare, Baidu, Mail.ru, Autodesk and more.