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Amobee Acquires Adconion and Kontera for $385 Million

Written on
Jun 11, 2014 
Author
Mike Daly  |

SINGAPORE and REDWOOD CITY, California, June 11, 2014 (ADOTAS) – Amobee [a•mo•bee] today announced that it has signed agreements to acquire Adconion Direct North America and Adconion Australia (together, Adconion) as well as Kontera Technologies, Inc. (Kontera).

The acquisitions will strengthen [a•mo•bee]‘s position as the leading provider of mobile-led digital marketing technology and solutions across all channels and screens for global brands. With the combined capabilities, [a•mo•bee] is positioned to better capitalize on the fast growing global digital advertising market.

Adconion will be acquired at a valuation of US $235 million. The consideration payable is approximately US$209 million, excluding debt. The valuation and consideration payable for Kontera is approximately US$150 million. The acquisitions are subject to certain conditions being satisfied and approvals obtained. [a•mo•bee] is a wholly owned subsidiary of Singapore Telecommunications Limited (SingTel).

Adconion, a cross channel digital advertising company, offers digital advertising solutions to Fortune 500 brands across key marketing channels – display, video, email and social – on all devices from a unified technology platform. This gives advertisers and publishers a one-stop shop for all their digital advertising needs.

Kontera is a digital content intelligence and marketing technology company with offices in the US, UK and Israel. Its real-time digital content analysis platform analyzes data across mobile, web and social networks, and enables advertisers to use its native advertising capabilities to serve the most relevant ads to consumers. The intelligence and actionable insights derived from the Kontera platform allows advertisers and agencies to make real-time decisions about their brands and marketing campaigns to achieve better returns.

Allen Lew, CEO, Group Digital L!fe and Chairman of [a•mo•bee], said: “The SingTel Group has significant scale and customer relationships with over 500 million mobile customers, as well as intelligent networks, billing capabilities and extensive touch points. Together with [a•mo•bee]‘s advanced digital marketing technology and solutions, we will create relevant and innovative marketing campaigns across multiple channels for brands and advertisers. These acquisitions will further differentiate [a•mo•bee] and help solidify its position in the digital advertising market.”

“We are excited to join forces with Adconion and Kontera, two companies that have led the industry with innovative marketing solutions and cutting edge technology to achieve outstanding returns for Fortune 500 companies,” said Mark Strecker (pictured), CEO of [a•mo•bee]. “[a•mo•bee] offers the most advanced mobile advertising technology and solutions to large advertisers and publishers on a global scale.”

Strecker added: “The digital advertising business is about scale and capitalizing on the market opportunities with technology as a core differentiator. With these two acquisitions announced today, we have extended our product offerings, increased our sales footprint and reinforced [a•mo•bee]‘s leadership position in the fast growing digital advertising market.”

“We have admired [a•mo•bee]‘s strong mobile technology capabilities and expertise and are thrilled to combine our two companies to become the undisputed leader in the global digital marketing space,” said Kim Perell, CEO of Adconion Direct and President of Adconion Media Group. “With [a•mo•bee], we can now offer our customers a complete suite of digital marketing solutions combined in a single platform.”

“Data has become the essential ingredient to successfully reach the right customers with the right message at the right time”, said Yoav Shaham, CEO of Kontera. “Being a part of [a•mo•bee], we can more fully leverage our real-time content analysis platform across the entire digital ecosystem, enabling CMOs to measure and evaluate the success of their brand in ways never possible before.”

About [a•mo•bee]

[a•mo•bee] is defining digital advertising with comprehensive technology, solutions and services for advertisers, publishers and mobile operators worldwide. [a•mo•bee] technology enables its customers to run targeted, leading-edge mobile-centric ad campaigns on a global scale with unparalleled ROI. [a•mo•bee]‘s proprietary [a•mo•bee] 3D platform empowers advertisers to create realistic, interactive 3D ads that allow mobile users to engage with products in ways never possible before. [a•mo•bee] is a division of SingTel’s Digital L!fe Group, which is focused on creating new digital growth engines to delight customers and disrupt adjacent industries. [a•mo•bee] was named “Mobile Marketing & Advertising Agency of the Year” at the 17th Annual Global Mobile Award.

About SingTel

SingTel is Asia’s leading communications group providing a portfolio of services including voice and data solutions over fixed, wireless and Internet platforms as well as infocomm technology and pay TV. The Group has presence in Asia and Africa with over 500 million mobile customers in 25 countries, including Bangladesh, India, Indonesia, Pakistan, the Philippines and Thailand. It also has a network of offices throughout Asia Pacific, Europe and the United States.





Mike Daly is an award-winning writer and editor with 30 years of experience in publishing. He began his career in 1983 at The News of Paterson, N.J., a long-since defunct daily paper, where at age 22 he was promoted to the position of Editorial Page Editor. Since then he has served in managerial capacities with several news organizations, including Arts Weekly Inc. and North Jersey Media Group in New Jersey and Examiner Media in New York. His work has been honored on numerous occasions by the New Jersey Press Association and the Society for Professional Journalists.

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