NEW YORK, May 8, 2014 (ADOTAS) — [x+1], the leading provider of programmatic marketing and data management solutions, today announced that Jack Serpa has joined the company as Vice President, New Business Initiatives. In this newly created position, Serpa is focused on building new businesses that expand on the company’s mission to make marketing more effective for brands by making it more relevant for audiences.
Serpa (pictured) has over 20 years of experience in sales, marketing, product development, strategic planning and post-acquisition integration. He is the former EVP of Sales & Marketing at Engage121, a social media management application that integrates social channels and reviews sites for global brands, agencies, and organizations with local sales outlets. He also launched one of the first commercial online research firms, securing clients such as CBS, Viacom, Time Warner, Arbitron, MRI, and Modem Media.
“[x+1] is adding senior leadership to meet strong demand for international expansion and Data Management Platform enterprise sales. Jack’s track record of growing new businesses in online media and research make him ideally suited to this role,” said David Skinner, SVP of Corporate and Business Development for [x+1].
“I’ve joined the team who will satisfy the appetites of top multinational brands and agencies seeking global solutions across additional addressable channels,” Serpa said.
Serpa lives in Wilton, CT with his family and will work out of both the New York City and South Norwalk, CT offices of [x+1]. He is a graduate of the University of Rhode Island.
[x+1] Origin Platform is a programmatic marketing hub that empowers the world’s best brands to engage audiences in progressively relevant conversations across a full spectrum of paid and owned digital channels. [x+1] Origin Data Management Platform (DMP), powered by the Predictive Optimization Engine (POE™) and a wholly-integrated DSP, blends first and third-party data with predictive decisioning to engage audiences across online display, mobile web, apps, email, site, and other digital channels. This is why the world’s best brands including seven of the top financial services advertisers rely on [x+1] for their programmatic marketing. Origin is the only platform recognized by Forrester as both a DMP and DSP leader. The company is headquartered in New York City with offices in Connecticut, Illinois, and Michigan. For more information visit www.xplusone.com.