WATCH: George Hammer of DigitasLBi on Mobile Video and Brand Advertising
Since joining the agency in December 2012, after nearly 15 years immersed in digital across multiple industries, Hammer has brought a unique strategic approach and lens to Digitas. His diverse background enables him to wear many hats at Digitas, but his approach always starts with the consumer first. From there, George helps define content strategy, find white space for innovation, reinvent how new products launch and build ideas worth sharing.
In this segment, Hammer discusses how brands can capitalize on the emerging medium of mobile video.
No comments yet
Leave a Comment
- Honda’s Double-Sided Story on YouTube Allows Users to Switch Between Perfectly Parallel Lives
- Innovid Breaks Down The Anatomy of the Fragmented Consumer In The Cross-Device Video Landscape
- PunchTab Releases 2014 Holiday Shopping Insights: 90% of Consumers Will Shop Online
- Publicis Groupe Acquires Data-Driven Digital Ad Management Platform RUN
- Twitter Stock Drops After Less Than Stellar Third Quarter Earnings Report