WATCH: George Hammer of DigitasLBi on Mobile Video and Brand Advertising
Since joining the agency in December 2012, after nearly 15 years immersed in digital across multiple industries, Hammer has brought a unique strategic approach and lens to Digitas. His diverse background enables him to wear many hats at Digitas, but his approach always starts with the consumer first. From there, George helps define content strategy, find white space for innovation, reinvent how new products launch and build ideas worth sharing.
In this segment, Hammer discusses how brands can capitalize on the emerging medium of mobile video.
No comments yet
Leave a Comment
- Identity Management in a Data-Driven World
- RedPoint Global Software, Now In Azure Marketplace
- Look & Learn: KFC Celebrates 50 Years With High Cross-Channel Reach
- Mike Zaneis Becomes Permanent President & CEO of Trustworthy Accountability Group
- Media Rating Council Issues “Invalid Traffic Detection And Filtration Guidelines” For Public Comment