WATCH: George Hammer of DigitasLBi on Mobile Video and Brand Advertising
Since joining the agency in December 2012, after nearly 15 years immersed in digital across multiple industries, Hammer has brought a unique strategic approach and lens to Digitas. His diverse background enables him to wear many hats at Digitas, but his approach always starts with the consumer first. From there, George helps define content strategy, find white space for innovation, reinvent how new products launch and build ideas worth sharing.
In this segment, Hammer discusses how brands can capitalize on the emerging medium of mobile video.
No comments yet
Leave a Comment
- AffinityAnswers Expands to Germany, UK; AppsFlyer’s New Analysis Tool; SourceMedia Adds Data-Driven Products; Ad Serving, Direct Deals & OTT Drive SpotX’s Growth; Jenny Jones Joins Telmar NA
- Loi Sapin 2.0: Parlez-vous Transparency? What the New French Law Means for Global Marketers
- They’re Here! SMS, Chatbots & a Halo of AI
- Rapt Media and Kaltura Team Up
- Ad-Juster Launches New Concierge Service from NYC; Promotes Sharon Smith; Brings in James Lane & Joseph Justin Lewis