WATCH: George Hammer of DigitasLBi on Mobile Video and Brand Advertising


ADOTAS — Video correspondent Mari White recently chatted with George Hammer, Vice President/Group Director of Social & Content at DigitasLBi.

Since joining the agency in December 2012, after nearly 15 years immersed in digital across multiple industries, Hammer has brought a unique strategic approach and lens to Digitas. His diverse background enables him to wear many hats at Digitas, but his approach always starts with the consumer first. From there, George helps define content strategy, find white space for innovation, reinvent how new products launch and build ideas worth sharing.

In this segment, Hammer discusses how brands can capitalize on the emerging medium of mobile video.


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