WATCH: George Hammer of DigitasLBi on Mobile Video and Brand Advertising
Since joining the agency in December 2012, after nearly 15 years immersed in digital across multiple industries, Hammer has brought a unique strategic approach and lens to Digitas. His diverse background enables him to wear many hats at Digitas, but his approach always starts with the consumer first. From there, George helps define content strategy, find white space for innovation, reinvent how new products launch and build ideas worth sharing.
In this segment, Hammer discusses how brands can capitalize on the emerging medium of mobile video.
No comments yet
Leave a Comment
- VisitBritain Debuts New Content Marketing Campaign That’s Anything But Dull
- The CMO Club’s Pete Krainik Talks 2014 CMO Awards and Qualities of Successful Marketing Leaders
- Hearst Magazine Expands Partnership with Acxiom to Bring Marketing Service to the Cloud
- Yahoo Fights Back Doubters with Strong Third-Quarter Earnings
- Vdopia Launches Mobile Video Programmatic Marketplace