WATCH: The Life of a Programmatic Ad Impression

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ADOTAS — eMarketer predicts that advertisers will spend more than $9 billion on Real-Time Bidding (RTB) by 2017. However, confusion still exists about how programmatic advertising works.

MediaCrossing has created a video that illustrates the incredibly short but complex life cycle of a programmatic RTB ad. Watch as a digital ad is bid on, bought, sold, delivered, and seen. It begins the moment your browser loads, and in the blink of an eye, an ad is served.


To download a copy of the accompanying infographic from Media Crossing, click here.


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