WATCH: The Life of a Programmatic Ad Impression
MediaCrossing has created a video that illustrates the incredibly short but complex life cycle of a programmatic RTB ad. Watch as a digital ad is bid on, bought, sold, delivered, and seen. It begins the moment your browser loads, and in the blink of an eye, an ad is served.
To download a copy of the accompanying infographic from Media Crossing, click here.
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