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ADOTAS, founded in 2003, is a premier news publication focused on the Internet advertising and media industry. ADOTAS features a twice-daily email newsletter and web site and is proud to reach well over 100,000 advertising professionals monthly.

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Spotlight

Centriply Begins Licensing Its Proprietary Big Data: Retains Venture Development Center to Lead Effort
Centriply, a demand-side targeted TV platform for advertisers, announced that it will begin licensing its proprietary Big Data sets for ... more...

Latest News

• If It Can’t Be Measured, It Can’t Be Improved: The Ongoing Case for Performance in Digital September 29th 2016 According to IAB, the share of performance-based advertising as a ...more »
• Videa Debuts Supply-Side Automated TV Advertising Platform September 29th 2016 Private Marketplace Provides Stations, Agencies and Brands with a Simplified ...more »
• Now Available: CIMM Study–”Best Practices in Cross-Device & Cross-Channel Identity Measurement” September 28th 2016 A study being issued today by The Coalition for Innovative ...more »
• New Neuroscience Study Shows How Mobile Users Actually Respond to In-App Ads September 27th 2016 MediaBrix, True Impact, and Neurons Inc., Get Inside Mobile User’s ...more »
• What is value exchange and how is it an answer to ad blocking and fraud? September 27th 2016 An Adotas Q&A with Mitchell Reichgut, CEO of Jun ...more »
• Nielsen Total Audience Report Asks: With Nearly Unlimited Content Options, How Many Do Consumers Really Use? September 26th 2016 For consumers, having content options is no longer a luxury, ...more »
• Advertiser Perceptions Report: 2016 Upfront/NewFronts Have Renewed Influence On Advertiser Spending September 26th 2016 Advertiser Perceptions finds new priority on live presentations, heightened interest ...more »

News Archive

Features

• If It Can’t Be Measured, It Can’t Be Improved: The Ongoing Case for Performance in Digital September 29th 2016
• What is value exchange and how is it an answer to ad blocking and fraud? September 27th 2016
• Advertiser Perceptions Report: 2016 Upfront/NewFronts Have Renewed Influence On Advertiser Spending September 26th 2016
• Going Native: What Makes It Work, What Makes It Fail September 22nd 2016
• 3 Steps for Evaluating the Best Results Across Retargeters September 20th 2016

Features Archive

• What will be the most important vertical in online advertising in 2016?

  • Mobile (53%, 284 Votes)
  • Programmatic (26%, 137 Votes)
  • Video (21%, 112 Votes)

• Polls Archive

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