Vungle Snaps Up Ex-Rovio Rockstar to Lead European Operations
SAN FRANCISCO, May 19, 2014 (ADOTAS) –Vungle, the company that developers use to put video ads in apps, announces the hire of ex-Rovio and ex-Upsight executive Ville Heijari (pictured) as the new Head of Supply in Europe. Heijari will be responsible for leading Vungle’s continued expansion in the rapidly-growing European market. According to Gartner, mobile ad spend will rise to nearly $42 billion by 2017, with video being the fastest growing category.
Vungle’s technology and skyrocketing traction are attracting some of the best talent in the mobile industry. Heijari, was an early employee at Rovio, where he helped grow the company to the global phenomenon it is today. Ville decided to move to Vungle after just over a year of working as Upsight’s GM in Europe.
“I was attracted to Vungle because of the company’s commitment to the user experience, and its vision for bringing TV ad experiences into apps,” said Heijari. “I’m honored to join the team, and look forward to continue building out Vungle’s European presence.”
Vungle ads are now in more than 5,000 different apps and more than 100 million people worldwide see a Vungle ad every month. To address that rapid growth, Vungle more than doubled its total employee headcount – just in Q1 this year – and plans to triple in size by year’s end. In addition to expanding its European presence, the company is also opening a new office in Asia.
“We’re excited about Ville joining the Vungle team, as his experience will be invaluable in accelerating our European operations on the heels of the launch of Vungle Exchange – our patent-pending technology and the first-ever exchange exclusively for in-app video ads,” said Vungle CEO Zain Jaffer. “We’re happy to offer a top-notch video product that allows advertisers and developers to programmatically buy and sell premium inventory.”
To learn more about Vungle and its technology, visit http://www.vungle.com.
Vungle is the way developers put video ads in apps. Vungle’s breakthrough video ad-serving technology and user-first approach has led to its track record of success and made it necessary infrastructure for applications. Vungle was founded in 2012 and has offices in San Francisco, London and Berlin. For more information visit www.vungle.com and follow @vungle.
No comments yet
Leave a Comment
- If It Can’t Be Measured, It Can’t Be Improved: The Ongoing Case for Performance in Digital
- Videa Debuts Supply-Side Automated TV Advertising Platform
- Now Available: CIMM Study–”Best Practices in Cross-Device & Cross-Channel Identity Measurement”
- New Neuroscience Study Shows How Mobile Users Actually Respond to In-App Ads
- What is value exchange and how is it an answer to ad blocking and fraud?