SAN FRANCISCO and NEW YORK, May 1, 2014 (ADOTAS) — Unified, provider of award-winning marketing cloud technology, today announced that it has acquired awe.sm, a social media measurement platform that supports attribution, conversion and social action tracking across all marketing channels. The combined companies serve over 600 customers, including Global 2000 brands and their agencies.
awe.sm’s technology will be integrated into the market-leading Unified Social Operating Platform. Unified now offers powerful new capabilities, including:
- Attribution, action and conversion tracking across social, mobile, digital and offline marketing programs in one system of record.
- Patent-pending ROI measurement across paid, owned, and earned media.
- An industry-leading open API framework for partners and developers.
“Integrating awe.sm’s social attribution technology with Unified’s system of record enables us to give marketers unprecedented insights into the value that social sharing brings to their business,” said Sheldon Owen (pictured), CEO and co-founder at Unified. “Today, Unified became the clear leader among marketing cloud technology players, with full measurement support for social, mobile, digital and offline marketing channels.”
Traditionally, marketers have been blind to the full value of social sharing, as it has been nearly impossible to measure sharing outside of social networks via email, instant messages, and SMS. With the addition of awe.sm’s powerful toolset, Unified’s Social Operating Platform now gives marketers visibility into powerful customer activity that accounts for over 50% of social referrals.
awe.sm has built one of the most comprehensive toolsets available to help marketers measure and track conversion events. awe.sm tracks conversion events like purchases, comments, product interactions, event registrations, lead-form completions, referrals, or sharing a link with others via email, text message, or social media. awe.sm can prove a social post’s true impact across multiple generations of sharing.
“Combining awe.sm with Unified helps our customers like Beats Music measure and optimize social ROI in exciting new ways that give them a leg up on their competition,” said Fred McIntyre, CEO, awe.sm. “The combined companies have a great team, unique capabilities, and deep relationships with blue chip customers. Together, we’re positioned for great success in a rapidly accelerating market.”
awe.sm’s customers will enjoy uninterrupted support, and Unified will be rolling out new social marketing attribution solutions powered by awe.sm technology in the coming months. For more information on awe.sm’s products, visit totally.awe.sm.
Unified is an award-winning marketing cloud technology company. Unified provides professional marketers with end-to-end solutions for data-driven insights, real-time social feed optimization, and programmatic advertising across all major social networks in one system of record. The cloud-based Social Operating Platform features patent-pending social ROI measurement and predictive engagement modeling. Unified serves over 600 customers, including Global 2000 enterprises and their advertising agencies, from its offices in New York, San Francisco, and Chicago. Unified is a Facebook Preferred Marketing Developer, a Twitter Ads API partner, and a LinkedIn Certified Sponsored Updates partner. For more information, visit www.UnifiedSocial.com.