This Week’s 5 Best Video Ads: Call of Duty, Turkish Airlines, Carlsberg, Google, HBO

Written on
May 9, 2014 
Unruly Media  |

ADOTAS – Google reaches for the stars, Turkish Airlines scores a slam-dunk and Joe Biden is just Joe Biden. Yep, it’s just another week in AdLand.

But which ads have been setting the web alight over the last seven days? Here are our five picks.


5. Official Call of Duty®, “Advanced Warfare Reveal Trailer”

While game trailers very rarely feature on this round-up, Call of Duty’s latest teaser makes pretty good grounds for an exception. Firstly, it’s stonkingly popular, racking up more than half a million shares since its release last week.

Secondly, Sledgehammer games is undeniably aiming for a cinematic scope, not least by casting “House of Cards” star Kevin Spacey. Spacey is also evidently playing the exact same character (albeit dropping the “Foghorn Leghorn” voice he applies for Frank Underwood) as he monologues about democracy, power and other evil guy things.

For all its portent, my assumption is that the real game is less about American nation-building and adventurism in the 21st Century than the trailer suggests. It’s probably mostly about blowing up bridges. And that’s fine too.

4. Turkish Airlines, “Euroleague Epic Pool Dunk”

Social media and camera-enabled phones have irrevocably transformed the humble pool party. Whereas the idea used to be sit back with pals around the ol’ watering hole, YouTube and Vine turned the pool into the new gladiators’ arena (if you have no idea what I’m talking about, here’s Exhibit A [http://www.youtube.com/watch?v=sFu5qXMuaJU]).

That’s right: we’re talking Epic Pool Dunks. A wily genre pitched somewhere between the precision of a Rube Goldberg device and the pain potential of a Fail video, there’s literally hundreds of hours of these online. Thank me later.

Supporting Euroleague Basketball, Turkish Airlines produced their own Epic Pool Dunk, which makes up what it lacks in spontaneity with frantic Michael Bay-esque editing.

3. Carlsberg, “Fan Squad”

There are all sorts of things that can get in the way of a salubrious evening watching football with your fellow man. Maybe the telly’s too small, maybe the pub’s too crowded, maybe the beer doesn’t appear on little Jetsons-style conveyer belts (imagine that!).

Like a distinctly over-18’s version of Willy Wonka’s Chocolate Factory, Carlsberg’s latest spot imagines the perfect pub. No more will your vision be obscured by errant hairstyles, no longer will a ref’s bad call ruin the night, no longer will your beer not be delivered on a Jetsons-style conveyor belt. I can’t emphasize this detail enough.

While Carlsberg doesn’t make any explicit promises for when this Pub of Pubs might become a reality, a man can dream.

2. Google, “To The Moon”

I’ve never understood why so many children want to be astronauts. After all, the moon is the one place you can be absolutely sure does not have any ice cream, television or Action Man toys.

For the less pragmatically-minded, Google’s latest ad charts one woman’s growing love affair with the wonders of cosmos. This is all conveniently shown through various Google apps and products, including one that looks like the map screen from the video game Mass Effect.

With all this talk of blood moons, astrology and the end of the world dominating (certain corners of) the internet, credit to Google for redressing the balance with a little straight science. Bill Nye would be proud.

1. HBO, “Julia Louis-Dreyfus and Joe Biden: White House Correspondents’ Dinner 2014″

Vice-president Joe Biden confirms his status as the American Boris Johnson in this new spot playing off the famously gregarious politician.

Paired up with HBO’s fictional “Veep,” Julia-Louis Dreyfus, the pair take Washington D.C. by storm in a yellow convertible, like a surreal reboot of “Lethal Weapon.” A couple pit-stops include: arguing over ice cream with Michelle Obama and inserting fake headlines in the Washington Post. Bringing us full circle back to Kevin Spacey, the best line in the whole video comes when Dreyfus does her best “House Of Cards” impression. In her words, “We can all look directly into the camera, Kevin; the point is, you’re not supposed to.”

– David Waterhouse

Video technology company Unruly is the leading global platform for social video marketing and works with top brands and their agencies to predict the emotional impact of their videos and get them watched, tracked and shared across paid, owned and earned media. Unruly uses use its proprietary technology to turn target audiences into engaged viewers and engaged viewers into customers and advocates. Its  end-to-end solution cracks the code on social video sharing. Brands can predict shareability with Unruly Labs, engage their audience with Unruly Activate and prove social ROI with Unruly Analytics where we provide real-time competitive benchmarks across 2.7 million customizable data points.
The Unruly Viral Video Chart has tracked 365 billion video views since 2006. With an engaged audience of over a billion consumers, across the full range of mobile, tablet and second screen devices, Unruly has delivered, tracked and audited 3.5 billion video views across 3,000+ social video campaigns for over 400 brands including Volkswagen, Dove, Coca-Cola, T-Mobile, Microsoft, Warner Bros and adidas. The company has worked with 60% of Interbrand’s Top 100 Best Global Brand and its mission is to deliver the most awesome social video advertising campaigns on the planet.
Founded in 2006, Unruly has 12 offices and employs over 130 people globally. In 2012, Unruly secured a $25 million Series A investment led by Amadeus, Van den Ende & Deitmers and Business Growth Fund - the largest ever for a private company in the social video space. The company has won over 15 awards including “Best Content Distribution Service” at the Braves Awards; “Digital Innovator of the Year” at the Sunday Times Hiscox Tech Track 100; “International Management Team of the Year” at the BVCA Awards 2013 and #14 on the Deloitte Technology Fast 500 EMEA. To find out more visitwww.unrulymedia.com

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