Features

The Online Advertiser’s Guide to Internet Week 2014

Written on
May 15, 2014 
Author
Kerstin Recker  |

ADOTAS – New York is gearing up for Internet Week 2014, with more than 45,000 people expected to attend over 250 citywide events. Ranging from panels, meet-ups, screenings and parties, Internet Week New York (IWNY) is a must-attend event (May 19-25), celebrating the convergence of technology, business, and culture.

Internet Week is an especially exciting time for online advertisers, content producers and marketers. As consumers increasingly turn to the Internet to consume content, the advertising industry is turning to new digital, technology and strategies. TV ad dollars have been shifting over to web video, and eMarketer predicts that digital ad spending will exceed television by 2018. At IWNY, there are numerous events to attend where industry leaders will gather to discuss the future of advertising. If you’re in town, below are the key events you can’t miss and why they matter:

  • Mobile Media Upfront (Monday, May 19, New World Stages, 9 a.m.-5 p.m.). Mobile Media Upfront has a great set of panels lined up, featuring top industry leaders who are at the forefront of mobile advertising. We can expect mobile marketers to discuss best practices in ad tech and how to prepare for the future of mobile advertising, where ad spend is projected to reach $18 billion.
  • Future of Media (Monday, May 19, Metropolitan Pavilion, 1:30-2 p.m.). The media landscape is constantly changing with new platforms. This panel will tackle how technology and innovation will transform traditional media, and how media companies can keep consumers and advertisers during the transition from one to multiple screens.
  • When Product is Not Enough: New Consumers Demand Content (Monday, May 19, Metropolitan Pavilion, 2:30-3 p.m.). Content is flooding our screens, but very few things go viral. This session covers effective ways of tying content to commerce for the new generation of consumers. Led by People.com and SheKnows, this panel is a must-attend for anyone interested in learning more about the buzzword “content marketing.”
  • Inside the $50 Billion Dollar Mindreading Industry (Monday, May 19, Metropolitan Pavilion, 4:30-5 p.m.). Is it possible for digital publishers to really know what consumers are after? It’s easier for search engines like Google who have unlimited access to search queries, but how do “non-Google” platforms utilize consumer intent for effective advertising?
  • OMMA Mobile, (May 21, Crowne Plaza Times Square, 7:30 a.m.-5 p.m.). With a theme of “Living is the New Media,” OMMA Mobile has lined up top industry leaders in mobile from companies such as Activision, IBM, and Gilt to talk about targeting precise moments in a consumer’s life. As consumers continue to be “constantly connected,” we’ve come to learn that mobile advertising is not just about displaying ads at the right time to the right person – it’s about understanding previous behaviors and likely next moves.
  • OMMA Video (May 22, Crowne Plaza Times Square, 7:30 a.m.-5 p.m.). According to eMarketer, online video advertising will exceed $9 billion in ad spend by 2017.  While the industry is booming, challenges related to fraud and measurement persist. At OMMA Video, featured speakers will address these topics to help advertisers make better decisions when it comes to the complex world of online video advertising.

It’s a revolutionary time to be in advertising, so be sure to stay ahead of the curve by discussing hot topics, upcoming trends and best practices with the digital community in New York. The full agenda is available on the official event page: https://www.internetweekny.com/schedule.

Which events are you most excited about? Leave a comment below.






Kerstin Recker is the VP of Marketing and Business Development at NTENT, a semantic search technology company delivering cross-channel advertising and content monetization experiences. In this role, she leads the team that helps define the company’s brand position to generate awareness through ongoing marketing initiatives. With her team, Kerstin develops NTENT’s overarching marketing strategy, brand identity, product positioning, digital and on the ground marketing efforts, strategic partnerships and client retention programs.

Kerstin has over a decade of experience working with Fortune 500 companies, financial organizations, and technology start-ups to build brands in disciplines that include digital media, integrated marketing, marketing strategy, corporate communications, business development and account management. She has extensive experience fostering strategic relationships and reaching consumers through creative campaign executions, benefiting global brands such as American Express, Coca-Cola, T-Mobile and Sabadell Bank.

Additionally, Kerstin is an active contributor for the Search Scene, NTENT’s internet marketing blog, and Bright Exchange, a blog for the Global Forces non-profit organization. Kerstin received her Masters of Science in Global Affairs at New York University with a concentration on International Business and Economic Development.

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