Telescope and Viggle Partner to Develop Custom Second-Screen Experiences
LOS ANGELES, May 13, 2014 (ADOTAS) – Telescope, Inc., an award-winning technology company that powers real-time participation experiences across entertainment, sports and advertising, has entered into an agreement with Viggle Inc., the entertainment marketing and rewards platform that rewards entertainment fans for watching TV and listening to music. As part of their partnership, Viggle will integrate Telescope’s Connect platform, which will power Viggle’s “Viggle LIVE” real-time trivia game that complements multiple television shows per day.
“Combining our industry-leading play-along mechanics and social engagement tools with Viggle’s loyalty rewards program creates a truly differentiated experience in the increasingly competitive second-screen space,” said Jason George (pictured), CEO of Telescope. “By merging capabilities, we create both a richer experience layer for Viggle users and a more valuable advertising experience for brands and sponsors.”
The partnership will further allow Viggle the capability to distribute Telescope’s play-along mechanics and products across the Viggle platform, while also integrating Viggle Points into engagement experiences created for networks and content providers alike.
“We are always looking for ways to further innovate our platform and offer the most compelling user experience possible,” said Greg Consiglio, Viggle President and COO. “By combining our entertainment marketing and rewards application with Telescope’s best-of-breed technologies, we will provide Viggle members with the latest iteration of real time entertainment experiences that they have come to expect.”
Viggle app members will see the immediate benefits from Telescope’s newly integrated products by checking in to their favorite television programs and playing Viggle LIVE. New users can go to get.viggle.com to learn more and download the free app via Apple’s App Store or Google Play.
For more information, visit telescope.tv.
Based in Los Angeles, with offices in New York and London, Telescope develops real-time participation experiences that enable media companies, brands and agencies to harness the passion of their audiences and deliver the most relevant content and social engagement solutions to any screen. Entrusted by the world’s largest media brands, social platforms, and leading Fortune 500 companies, Telescope’s technology powers the most demanding and highest-profile audience participation initiatives, with record-breaking results.
Our platform enables clients to deploy engagement mechanics that power 24/7 applications, play-along interactivity and live events, while aggregating and filtering rich user generated content to maximize social sharing and amplify marketing messages.
A recognized industry leader, we have long-standing relationships with some of the biggest entertainment and consumer brands in the world including American Idol/FOX, The Voice/NBC, Miss Universe, NBA, NASCAR, Sprint and Sprite.
About Viggle Inc.
Viggle is an entertainment marketing and rewards platform whose app rewards its members for watching TV shows and discovering new music. The Viggle mobile app has over 4 million users. Since its launch, Vigglers have redeemed over $18 million in rewards for watching their favorite TV programs and listening to music. In addition, Viggle operates Wetpaint, which offers entertainment and celebrity news online. Viggle also operates Dijit Media, maker of technology that helps consumers search for, find, and set reminders for TV shows and movies.
No comments yet
Leave a Comment
- Bots Don’t Buy: How Retail is Overcoming Programmatic’s Viewability Challenge
- Netmining Partners with Moat to Deliver Detailed Analysis and At-a-Glance Reports
- Programmatic TV: Why Agencies Should Start Watching & Investing
- Acxiom Releases Survey of Big Data and Little Data
- Why Attribution is Key to Optimizing Marketing Budgets