NEW YORK, May 28, 2014 (ADOTAS) — SocialFlow, the premier social relationship platform, has partnered with DigitasLBi, the global marketing and technology agency, to develop tailored distribution solutions for DigitasLBi clients and create new advertising vehicles that bring together owned, earned, and paid content.
Under the agreement, SocialFlow’s unique algorithm-based technology, which distributes content at the moment when audiences will be most receptive to it, will be available to DigitasLBi clients.
“We’re thrilled to be partnering with DigitasLBi on our first large-scale deal with an agency, ” said SocialFlow CEO Jim Anderson (pictured). “This partnership puts a stake in the ground for the industry to stop talking about bringing together teams, budgets, and disciplines, and to start doing it. By combining our technology with DigitasLBi’s integrated approach, we can deliver customized solutions that truly scale for some of the largest brands in the world.”
According to The CMO Study, marketing dollars dedicated to social media are growing – from about 7.4% of total spend today to as much as 18% in five years’ time — as CMO’s aim to reach social media-savvy consumers. In addition, DigitasLBi’s recent study, ‘Connected Commerce: A Snapshot of the Modern Shopper’, reveals that social media is a growing influence at the point of sale, with more than half of US consumers saying social media has influenced a purchase and about half saying they inform their networks about what they bought.
“People snack on, respond to, ignore and act on content that is paid-owned-earned agnostic,” said Tony Weisman, CEO, DigitasLBi, North America. “SocialFlow’s platform provides us greater ability to see the relationship among these three lanes, to yield a combined, well-timed messaging social pipeline.”
SocialFlow was recently named to a short list of “Cool Vendors in Social Marketing, 2014” in a new report released by Gartner, May 2015.
SocialFlow is a technology company that analyzes user behavior and optimizes social media content based on real-time data. Our technology enables the world’s most powerful brands to drive superior results connecting their earned, owned and paid media strategies. We extend reach, improve engagement and track performance for social media campaigns and increase productivity for social media staff. Founded in 2009 and backed by venture capital, SocialFlow’s client roster includes respected brands such as the New York Times, the Associated Press, BBC, Stuart Weitzman, Pepsi, Burberry, Forbes and Walmart. To learn more about SocialFlow, please visit us at www.socialflow.com.
DigitasLBi is a global marketing and technology agency that transforms businesses for the digital age. We help companies of all shapes and sizes decide What’s Next… and then we take them there. Also a top ten global agency, DigitasLBi comprises 6,000 digital and technology experts across 40 offices in 25 countries worldwide.
DigitasLBi North America founded the DigitasLBi NewFront in 2008, a breakthrough program leading the industry conversation about the role digital content can play for marketers. In 2012, the agency successfully founded the Digital Content NewFronts to shape a new market space for original content at scale—an acknowledged competitor in the Upfront marketplace.
DigitasLBi is a member of Publicis Groupe [Euronext Paris Exchange – FR0000130577 – and part of the CAC 40 index], one of the world’s leading communications groups. Present in 108 countries, the Groupe employs more than 62,000 professionals across a full range of services and skills. Web site: www.publicisgroupe.com.