ADOTAS — A new infographic from RadiumOne titled “Six Myths of Social Sharing” reveals some interesting myths versus facts stats, including:
- Myth: Most content sharing occurs via social networks like Facebook & Twitter. Fact: Over 72% of shares come from copy and paste activity with rates doubling between 7 and 10 PM with the majority of social sharing occurring on iOS devices
- Myth: Content sharing and brand engagement peaks over the weekend when Internet users have more free time. Fact: People engage with content 49% more on weekdays; sports content is clicked on 4x more on Mondays/Tuesdays; consumers are 10x more likely to click on food related content on Thursdays versus Saturdays
- Myth: Millennials and young people engage and share brands’ content the most. Fact: Baby boomers are 41% more likely to share content versus 19% of millennials.