Infographic: 6 Social Sharing Myths

Written on
May 30, 2014 
Mike Daly  |

ADOTAS – A new infographic from RadiumOne titled “Six Myths of Social Sharing” reveals some interesting myths versus facts stats, including:

  • Myth: Most content sharing occurs via social networks like Facebook & Twitter. Fact: Over 72% of shares come from copy and paste activity with rates doubling between 7 and 10 PM with the majority of social sharing occurring on iOS devices
  • Myth: Content sharing and brand engagement peaks over the weekend when Internet users have more free time. Fact: People engage with content 49% more on weekdays; sports content is clicked on 4x more on Mondays/Tuesdays; consumers are 10x more likely to click on food related content on Thursdays versus Saturdays
  • Myth: Millennials and young people engage and share brands’ content the most. Fact: Baby boomers are 41% more likely to share content versus 19% of millennials.

Mike Daly is an award-winning writer and editor with 30 years of experience in publishing. He began his career in 1983 at The News of Paterson, N.J., a long-since defunct daily paper, where at age 22 he was promoted to the position of Editorial Page Editor. Since then he has served in managerial capacities with several news organizations, including Arts Weekly Inc. and North Jersey Media Group in New Jersey and Examiner Media in New York. His work has been honored on numerous occasions by the New Jersey Press Association and the Society for Professional Journalists.

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