NEW YORK, May 28, 2014 (ADOTAS) – SocialCode, the leader in social marketing technology and solutions for the world’s most valuable brands, today appointed Mike Deerkoski (pictured) as Chief Technology Officer and Senior Vice President of Engineering. The appointment is effective immediately and Deerkoski will report to Laura O’Shaughnessy, SocialCode co-founder and CEO.
Prior to SocialCode, Deerkoski was CTO and Vice President of Engineering at EAT Club, a Palo Alto food-technology startup. Previously he was an engineering leader at Yahoo, first leading the Yahoo Ad Serving team. He headed up the launch of Yahoo’s Behavioral Ad Targeting, and the Yahoo Ad Network, and then led the engineering team of Flickr, completing key partnerships with Apple and Pinterest.
“We depend on leaders like Mike to drive client success through technology vision and execution across our digital advertising and analytics solutions,” said O’Shaughnessy. “We’re delighted to have Mike serve as SocialCode’s CTO where he will provide technology leadership to scale SocialCode’s business and deepen our partnerships with the major social platforms.”
“I’m excited to join the SocialCode team, and further its leadership in enabling great brands to use social networks as the core platform to connect with their consumers,” said Deerkoski. “The advertising industry is shifting from a classic “cookies-and-desktop” ad model to one based on a digital identity that follows you across every platform, both Web and app. This is a concept that has been talked about for quite some time, but it is becoming real thanks to SocialCode’s deep integration with APIs from Facebook, Twitter and, now, Instagram.”
SocialCode builds marketing technology and solutions that make the world’s most valuable brands successful using social platforms. Over 30 Fortune 100 firms and over 100 leaders in every major category, including their agencies, rely on SocialCode to lead their social advertising, improve messaging and media strategy, and become better marketers. SocialCode capitalizes on advertising experts, advanced technologies and machine-learning that activate brands and turn people into customers and advocates. SocialCode is a pioneer in predictive analytics, and has been awarded the elite distinction of being both a Facebook Strategic Preferred Marketing Developer (sPMD) and Twitter Marketing Platform Partner, while also developing solutions for Instagram and Pinterest. SocialCode is a subsidiary of Graham Holdings Company.
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