Former Hearst Magazines Chair/President Cathie Black Joins PubMatic Board
NEW YORK, May 28, 2014 (ADOTAS) – PubMatic, the programmatic advertising platform company for leading publishers, today announced that Cathie Black (pictured), the former Chairman and President of Hearst Magazines, was appointed to the company’s board of directors. She joins other board members including Eric Carlborg of August Capital, Amar Goel of Komli Media, PubMatic Co-Founder & CEO Rajeev Goel, Ashish Gupta of Helion Advisors, and Naren Gupta of Nexus Venture Partners.
“Cathie is a publisher at heart, and she knows not only what the industry needs, but more importantly where it’s going,” said Rajeev Goel, Co-Founder & CEO of PubMatic. “Equally important, as a former board director at some of the world’s largest companies such as Coca-Cola and IBM, Cathie’s experience will be invaluable in the next chapter of PubMatic’s growth. I couldn’t be more excited to have her knowledge and experience on our board.”
Black served as the chairman and president of Hearst Magazines, a division of Hearst Corporation, from 1996 to 2010. During her tenure at Hearst Magazines, overseeing both the print and digital operations, she steered the global expansion of over 200 publications, among them Cosmopolitan, Esquire, Harper’s Bazaar, and Good Housekeeping, as well as launched some of the publishing company’s most successful new titles, including O, The Oprah Winfrey Magazine, and Food Network Magazine, and was a strong advocate for digital innovation.
Prior to joining Hearst, Black served as President and CEO of the Newspaper Association of America. Black also served as president and publisher of USA Today, joining the newspaper when it was just a year old, and was widely credited for helping turn it into the number one newspaper in the U.S. Before her time in the newspaper business, Black was the publisher of New York Magazine, the first woman publisher of a consumer weekly in the country. She began her career in advertising sales.
“In this time of significant change in the buying and selling of advertising for all media, I’m drawn to companies whose missions are strongly aligned with the interests of publishers,” Black commented. “As brands continue to adopt programmatic technology, publishers need to be at the center of the strategy. I’m excited to be on the board of a company with such a strong track record of success, alignment with publishers, and great growth prospects ahead.”
Black served on the boards of The Coca-Cola Company, Gannett Co. Inc., Hearst Corporation, and IBM and now is a board advisor and investor to several early stage companies. She is a member of the Council on Foreign Relations, author of the best-selling book Basic Black, and has appeared on Forbes and Fortune’s lists of the most powerful women in business on numerous occasions.
PubMatic is a technology platform that powers the programmatic advertising strategy of leading publishers and premium brands. Its innovative solutions help content providers drive the highest value for their digital media assets and provide consumers with a more personalized advertising experience across display, mobile and video. PubMatic’s One Platform, proprietary technology and advanced mobile capabilities are utilized by a global roster of comScore publishers. Pioneering online auctions for the buying and selling of media through Real-Time Bidding (RTB) and Private Marketplace (PMP), the company also works with hundreds of advertising partners. Ranked by Deloitte as one of the fastest growing companies in the US Internet sector in both 2012 and 2013, PubMatic has offices worldwide with headquarters in Redwood City, California.
- Pingback from Former Hearst Magazines Chair/President Cathie Black Joins PubMatic Board | SEO BACKLINK
Leave a Comment
- Building on the Lessons Learned: Give Yourself a Head Start in Programmatic Mobile
- Using Beacon Signals and Geofences to Maximize Mobile Ad Campaigns
- Sizmek’s Picks: Ads of the Week for Feb. 23-27
- Emoji Stir E-Motions & Land InMoji Seed Funding
- PureClick Secures Click Measurement Accreditation from the Media Rating Council