Evolve Launches Native Content Unit, ‘Cover Story’
LOS ANGELES, May 13, 2014 (ADOTAS) — Evolve Media LLC., an integrated digital media company focused on vertical publishing, advertising sales and marketing services for its clients, announced today the debut of Cover Story, a proprietary native content unit. Cover Story teases visitors with a curation of the Editor’s top features, delivering the perfect mix of what consumers love most about magazine covers with the immersive digital editorial experience they consume on a daily basis.
In this first-to-market execution, theFashionSpot.com and Momtastic’s Cover Story greets women with a full screen welcome content experience featuring videos and native beauty-themed editorial that integrates the launch sponsor organically within the unit. The Cover Story acts as a fully integrated brand campaign combining a social media amplification strategy supported by branded pre-roll and display advertisements across TotallyHer’s family of sites.
“Evolve Media continues to focus on cultivating meaningful partnerships with brand marketers designed to bring value to consumers. Our newest experience, Cover Story, is the quintessential format to bring a brand’s message to life within an editorially curated, contextually relevant environment,” said Geoff Schiller, Chief Revenue Officer of Evolve Media. “This is our second native content solution following the successful launch of our social mosaic in partnership with Lexus on TotallyHer. Additions to our content suite will continue to roll out across CraveOnline and Totallyher throughout the year.”
About Evolve Media LLC.
Evolve Media is a publisher of leading enthusiast destinations for men and women. Leveraging proprietary advertising and publishing technologies, as well as hundreds of talented content professionals, Evolve Media offers premium and engaging content to its readers, while offering marketers the tools needed to execute custom, content-led marketing solutions that reach its audience of over 95 million people globally each month. Our mission is simple; we deliver Content, Context and Creative at Scale.
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