SAN DIEGO, May 6, 2014 (ADOTAS) – Sightly, the video advertising technology company delivering local, personalized campaigns, has announced the addition of Brock Flint (pictured) to its executive team as Senior Vice President of Sales and Business Development. In this role, Brock will leverage his 15 years of experience to develop sales strategies for Sightly’s award-winning TargetView platform, which allows brands, local businesses and marketing partners to tailor video ad content to audiences across social, mobile, video and display networks.
“Brock brings a rich understanding of sales processes and strategy, with a proven track record of generating revenue for companies in the new media space,” said John McIntyre, Founder and CEO of Sightly. “He will be instrumental in helping us convey our unique value propositions and demonstrate the results that are possible with localized, highly-targeted video advertising.”
Prior to Sightly, Brock was a founding member and executive vice president at BRIDG, a new and disruptive digital media SaaS company, where he developed the sales and account management teams. During his time at BRIDG, Brock successfully drove growth, which was instrumental in securing $2 million (USD) in seed funding. Before BRIDG, Brock was vice president of sales at Fivestars Loyalty, where he drove sales to help raise its $14 million+ Series A funding. Previously, Brock was also vice president of sales at ReachLocal, where built a portfolio of more than $150 million in digital media spend for brands of all sizes.
“Sightly is bringing the video advertising industry closer and closer to one-to-one targeting of local customers through video, delivering personalized content on the screens people are watching, at the right time, and in the right location,” said Flint. “As more and more advertisers adopt a multi-screen video strategy, I see Sightly positioned perfectly for incredible growth.”
Brock’s hire follows the launch of Sightly’s TargetView platform, recently recognized as the most innovative video solution at the “Ad to Action Awards,” hosted by the Local Search Association.
Sightly is a video advertising technology company, providing brands, local businesses and their marketing partners the ability to deliver personalized ads to micro-targeted audiences in hyper-local areas on every device through YouTube and other online networks.
Sightly’s TargetView video ad platform – with dynamic ad personalization, campaign management automation, and data-driven optimization technology – provides the industry’s most effective solution for brand awareness and customer acquisition. Learn more about Sightly’s local, targeted video platform at www.sightly.com.