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AdWords vs. Display: Which One Wins?

Written on
May 19, 2014 
Author
Mike Daly  |

ADOTAS — Do Google AdWords get more clicks for businesses? Or are more traditional display ads a bigger bang for the buck?

That’s the question asked (and, apparently, answered) in this infographic from SumAll.com, a leading provider of data analytics for companies like Starbucks and Pandora.  The company recently analyzed a whole lot of data on ad spend to solve the equation for businesses. So who wins? The answer is at the bottom — but don’t cheat and jump to the end!






Mike Daly is an award-winning writer and editor with 30 years of experience in publishing. He began his career in 1983 at The News of Paterson, N.J., a long-since defunct daily paper, where at age 22 he was promoted to the position of Editorial Page Editor. Since then he has served in managerial capacities with several news organizations, including Arts Weekly Inc. and North Jersey Media Group in New Jersey and Examiner Media in New York. His work has been honored on numerous occasions by the New Jersey Press Association and the Society for Professional Journalists.

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