WATCH: Shakr Disrupts Auto Industry with $50 DIY Video Ads
SEOUL and SAN FRANCISCO, April 28, 2014 (ADOTAS) – Shakr Media, the company reimagining everything to video, is ready to rev up local auto dealer advertisements. The company today announced that it added nearly a dozen video advertising styles for auto dealers to its drag-and-drop simple video creation solution.
“Auto dealers know the benefits of using video, but high production costs have limited the number of video advertisements they could make,” said David Lee (pictured), founder and CEO of Shakr Media. “Our video ads for auto dealers cost about $50, so now dealers can make high quality video ads for every car on the lot.”
Drag-and-Drop Simple Video Ad Creation
Shakr has paired more than 100 video styles, covering a variety of industries and interests, with an easy-to-use video creation tool. With its newest video styles, the company promises that auto dealers can create professional-quality video advertisements in about 20 minutes, by dragging and dropping ordinary photos or video clips into Shakr video styles. Dealers can preview the video advertisements before they pay.
After they have created videos, auto dealers can upload them to video sharing sites like YouTube, embed them on their websites, email them to customers, or play them on TVs in their showrooms. The ads are HD quality, so they can also be broadcast as television advertisements.
Challenges in the Auto Industry
The auto industry is already the third largest spender on online advertising, according to the 2013 IAB/PwC Internet Ad Revenue Report. Despite this, many independent dealers are late to adopting online video advertising because they tend to rely on local TV stations to produce ads for them. To leverage digital video advertising, auto dealers need an affordable way to create high-quality videos.
An Unrealized Opportunity
Americans watched nearly 29 billion video ads online in March 2014, according to ComScore. Currently, most of those ads are being run by large corporations with equally large marketing budgets. By providing an affordable way to create video ads, Shakr is evening the playing field for small businesses.
Auto dealers interested in creating digital video advertisements with Shakr can visit http://pages.shakr.com/car-dealers to learn more.
Shakr Media Co. LTD is a Seoul and San Francisco-based startup that’s reimagining everything to video. The company’s fast-growing marketplace includes more than 150 videos styles from more than 50 professional designers, who earn recurring revenue, every time one of their video styles are purchased. Shakr’s video styles are used by individuals, companies and non-profits around the world. The company has attracted funding from Naver parent company NHN, and super angel fund 500 Startups, as its first investment in Korea.
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I’ve been using a video technology called http://www.modulates.com that allows me to connect an image instantly to their video player and add my shopping cart url to the image on the video. I broadcast the video in facebook and twitter and it allows people in my circle to start shopping directly from the video player.
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