Visual IQ and Tapad Team Up to Bolster Cross-Device Attribution
NEEDHAM, Mass., April 2, 2014 (ADOTAS) – Today, Visual IQ, the leading cross channel marketing attribution software provider, announced that it has forged a strategic partnership with Tapad, the leader in unified cross-device marketing technology. Through the partnership, Visual IQ will offer marketing performance insights across PCs, smartphones and tablets to its clients.
By combining the advanced attribution methodology within Visual IQ’s IQ Intelligence Suite with Tapad’s Device Graph™ Access product, marketers will receive an unparalleled, comprehensive view of media impact across multiple devices. This holistic view will enable marketers to understand the true effectiveness of mobile and tablet campaigns, and to optimize the spend across mobile, desktop, tablets and other devices.
Tapad is best known for its groundbreaking cross-screen technology, housed within its proprietary Unify platform. Unify’s device data management system is the Tapad Device Graph. The Tapad Device Graph employs an algorithm to process hundreds of billions of data points per month to anonymously associate multiple devices with a user. Tapad leverages this intelligence to reach more than one billion connected devices.
The Tapad Device Graph Access product allows marketing technology companies to license Tapad’s scalable cross-device technology to enhance their businesses and build new products.
“Consumers today are accessing content across more sites and more devices than ever before,” said Are Traasdahl, CEO and founder of Tapad. “Targeting, measurement and analytics have not kept pace with consumer behavior. Tapad provides the most complete picture across all devices and when powered by Visual IQ, we will be delivering the most sophisticated attribution reporting in the market today.”
Manu Mathew (pictured), CEO and co-founder of Visual IQ, said, “Tapad cracked the code for delivering unified advertising to consumers, regardless of the device they’re browsing on. Measuring the performance of those campaigns with a high degree of accuracy has been imperfect, at best. This partnership bridges that gap in a manner that will dramatically improve the performance of our clients’ cross-device campaigns.”
Now an official member of Visual IQ’s Vision Certified Partner Program that helps clients accelerate omni-channel strategy deployment, Tapad has met a strict set of standards for integrating its cross-platform marketing technology with Visual IQ’s IQ Intelligence Suite. To learn more about Visual IQ’s Vision partner program and its network of marketing ecosystem partners and vendors, visit www.visualiq.com/about-us/partners.
Tapad will host the definitive cross-screen summit, “Unify Tech ’14,” on Tuesday, April 29 at 10 on the Park in New York City. The invitation-only event will assemble some of the most forward-thinking leaders in business, advertising and technology and features a keynote by Freakonomics author, Stephen Dubner. For more information or to request an invitation, visit unifytech14.com.
About Visual IQ
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimized media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in both interactive attribution and cross channel attribution by a leading market research firm in 2012, a finalist in the Best Sales & Marketing Intelligence Software category of the 2013 and 2014 CODiE Awards, and a finalist in the Most Influential Agency/Vendor category of the 2013 and 2014 Digital Analytics Association Excellence Awards. The company is a member of the Advertising Technology, Data, Public Policy and CFO Councils of the IAB, as well as on the Standards Committee of the Digital Analytics Association.
Tapad Inc. is a marketing technology firm renowned for its breakthrough, unified, cross-device solutions. The company offers the largest in-market opportunity for marketers to address the new and ever-evolving reality of media consumption on smartphones, tablets, home computers and smart TVs. Deployed by agency trading desks, publishers, marketing technology companies and numerous Fortune 500brands, Tapad provides an accurate, unified approach to connecting with consumers across screens. Backed by major venture firms, Tapad is based in New York and has offices in Atlanta, Chicago, Dallas, Detroit, Los Angeles, Miami and San Francisco. TechCrunch called the powerhouse Tapad team “a hell of a list of entrepreneurs who created some of the most valuable online advertising companies of the last decade.”
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