Video Q&A: eXelate CEO Mark Zagorski on Data & Digital Ad Trends

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ADOTAS — Video correspondent Mari White recently interviewed eXelate CEO Mark Zagorski on digital ad topics ranging from programmatic, mobile and video to the value of strong creative — all through a Big Data lens.


Zagorski has been at the forefront of digital disruption since 1997 when he joined Modem Media – Poppe Tyson, a pioneering digital ad agency and the source of the web’s first banner ad. Following his agency tenure working for clients like IBM, HSBC, Priceline and Standard & Poor’s, Zagorski was appointed President of WorldNow, which ushered over 300 local TV stations into the digital age via video streaming and online network ad solutions. After WorldNow, he helped local newspapers evolve online, becoming Chief Marketing Officer and Corporate EVP of MediaSpan, where he led strategy, marketing and business development and built its 1400+ affiliate local ad network.

In 2008, Zagorski joined eXelate, where he continued to drive digital innovation as an early champion of data driven programmatic media buying. As eXelate’s CEO, he has been responsible for spearheading corporate growth and driving the strategic vision of the company’s industry-leading smart data engine. Zagorski led eXelate’s U.S. launch, expanded the company’s global footprint to over 700M unique users worldwide, and was instrumental in closing $28M in Series B and C funding, while creating long-term relationships with data powerhouses like Nielsen and MasterCard.

Zagorski received his MBA from the University of Rochester’s Simon School of Business and a BS in Finance from Gannon University, where he was awarded the University’s Distinguished Young Alumnus Award. He also currently serves on the Board of Directors for Vibrant Media.

Follow Zagorski on Twitter @markzexelate.

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