Twitter Takes the Lead for Sharing Online in Q1
ADOTAS – Today, ShareThis released its Consumer Sharing Trends Report for Q1 2014. Twitter is back from a slump, with a major growth trajectory of 43 percent and now leads as the fastest growing channel, followed by Facebook, Pinterest and LinkedIn. Notably, Reddit joined the top growing channels for the first time with 25 percent growth compared to 11 percent decline in Q4 2013.
In addition to measuring the growth by social channel and device, our Q1 2014 report also looks at demographic sharing trends, including age and race. Key findings include:
- iPhone vs. Android battle heats up: While the iPhone still holds the lead for the mobile device people use to share most often at 25 percent, Android smartphones are closing the gap at 17 percent, which was up at the end of the quarter from 15 percent in January 2014.
- Age matters: Reddit attracts the youngest demographic with the highest number of 18-30 year olds sharing content, whereas LinkedIn and Facebook see the most activity from older users. Twitter and Pinterest sharers tend to be younger than Facebook and LinkedIn, but slightly older than those sharing on Reddit.
- Hispanic consumers are driving growth in sharing: Sharing by Hispanic consumers, who make up the fastest-growing consumer group in the U.S., reinforced our findings from the Hispanic Consumer Study. Compared to African American and Caucasian sharers, Hispanic consumers shared most on Twitter with 42 percent growth and Reddit with 36 percent growth.
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