This Week’s Best Video Ads: Batman, World Cup, Unsung Heroes, World’s Toughest Job

Written on
Apr 18, 2014 
Unruly Media  |

ADOTAS – People are interviewed for a fake job, an unsung hero becomes the talk of the web and the U.S. embraces soccer. Yes, it’s just another crazy week in AdLand. But which ads have been setting the web alight over the last seven days? Which commercials have got everyone talking?

Here are our four picks of the week, with a day off for Good Friday. Enjoy!

4. DC Comics,” Batman 75th Anniversary”

With comic book culture swamping our television and cinemas, it’s easy to forget where our favourite heroes came from. To celebrate the 75th birthday one of pop culture’s most resilient (and grumpy) figures, DC comics releases a nostalgic look at Batman’s past.

While we’ve seen all sorts of incarnations of the caped crusader in recent years, ‘Batman: Strange Days’ takes us back to character’s pulpy origins, rescuing damsels and generally sticking it to baddies everywhere. Even better, it’s produced by Bruce Timm, creator of early 90’s cult classic ‘Batman: The Animated Series’. That’s the sound of nerd alarms ringing everywhere.

While it’s not exactly the gritty reimagining of Christopher Nolan’s ‘The Dark Knight’, it is only 3 minutes long, so sit tight and pay your respects.

3. ESPN, “I Believe”

As another World Cup swiftly approaches, so does another effort to convince the United States it’s worth paying attention to. On the basis of ‘I Believe’, media conglomerate ESPN are ready to win hearts and minds.

With the customary slo-mo shots of ecstatic fans, it’s hard not to get caught up in the fervour. Cheering crowds, misguided face-paint, slightly unrecognisable players: it’s all geared to releasing the latent soccer fan in every citizen of the ol’ U.S. of A.

However, I have to question the chant featured in the spot: “I believe that we will win”. While certainly more grammatically correct than most football cheers, I can’t help but think that it sounds a little defensive. With just a tad more misplaced arrogance, they’ll be shouting along with the best of us.

2. Thai Life Insurance, “Unsung Heroes”

In a fit of perfect irony, Thai Life Insurance has produced a spot dedicated to unsung heroes, which has then gone on to blow up on the social web. With nearly 1 million shares, it’s not unsung anymore.

This is the first time Thai Life Insurance has made this list, and their ad appeals to a very modern Upworthy-inspired sentimentality. We see an ordinary Joe going about his daily grind, helping the world out where he can. Feeding hungry dogs, giving money to needy children, overwatering a house plant: it’s all in a day’s work.

While I struggle to see what exactly hit a nerve about “Unsung Heroes,” I suppose it’s nice to see a lesser-known brand get some viral love. Although no matter how great the ad is, I’m probably still not going to buy life insurance in Thailand.

1. Cardstore, “World’s Toughest Job”

Think about the hardest jobs in the world. You’re maybe thinking of brain surgeons, deep-earth miners or being PA to Justin Bieber, but throw those ideas out the window. Cardstore is going to reveal the truth, but first they’ll tempt you with employment.

In a ‘Gotcha!’ vein similar to Dove’s recent ‘Patches’, ‘World’s Toughest Job’ finds members of the public on a Skype interview for an undisclosed job. We learn that the job requirements include: working on your feet all day, paying constant attention to your ‘associate’ and never sleeping. Have you guessed what it is yet?

While it’s not exactly a Game Of Thrones-level spoiler, I’ll leave the shocking conclusion undisclosed. Suffice to say, everyone has a good laugh about falling for it and anyone who got annoyed about being duped with a fake job listing presumably didn’t make the final edit.

Video technology company Unruly is the leading global platform for social video marketing and works with top brands and their agencies to predict the emotional impact of their videos and get them watched, tracked and shared across paid, owned and earned media. Unruly uses use its proprietary technology to turn target audiences into engaged viewers and engaged viewers into customers and advocates. Its  end-to-end solution cracks the code on social video sharing. Brands can predict shareability with Unruly Labs, engage their audience with Unruly Activate and prove social ROI with Unruly Analytics where we provide real-time competitive benchmarks across 2.7 million customizable data points.
The Unruly Viral Video Chart has tracked 365 billion video views since 2006. With an engaged audience of over a billion consumers, across the full range of mobile, tablet and second screen devices, Unruly has delivered, tracked and audited 3.5 billion video views across 3,000+ social video campaigns for over 400 brands including Volkswagen, Dove, Coca-Cola, T-Mobile, Microsoft, Warner Bros and adidas. The company has worked with 60% of Interbrand’s Top 100 Best Global Brand and its mission is to deliver the most awesome social video advertising campaigns on the planet.
Founded in 2006, Unruly has 12 offices and employs over 130 people globally. In 2012, Unruly secured a $25 million Series A investment led by Amadeus, Van den Ende & Deitmers and Business Growth Fund - the largest ever for a private company in the social video space. The company has won over 15 awards including “Best Content Distribution Service” at the Braves Awards; “Digital Innovator of the Year” at the Sunday Times Hiscox Tech Track 100; “International Management Team of the Year” at the BVCA Awards 2013 and #14 on the Deloitte Technology Fast 500 EMEA. To find out more visitwww.unrulymedia.com

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