ADOTAS — People are interviewed for a fake job, an unsung hero becomes the talk of the web and the U.S. embraces soccer. Yes, it’s just another crazy week in AdLand. But which ads have been setting the web alight over the last seven days? Which commercials have got everyone talking?
Here are our four picks of the week, with a day off for Good Friday. Enjoy!
4. DC Comics,” Batman 75th Anniversary”
With comic book culture swamping our television and cinemas, it’s easy to forget where our favourite heroes came from. To celebrate the 75th birthday one of pop culture’s most resilient (and grumpy) figures, DC comics releases a nostalgic look at Batman’s past.
While we’ve seen all sorts of incarnations of the caped crusader in recent years, ‘Batman: Strange Days’ takes us back to character’s pulpy origins, rescuing damsels and generally sticking it to baddies everywhere. Even better, it’s produced by Bruce Timm, creator of early 90’s cult classic ‘Batman: The Animated Series’. That’s the sound of nerd alarms ringing everywhere.
While it’s not exactly the gritty reimagining of Christopher Nolan’s ‘The Dark Knight’, it is only 3 minutes long, so sit tight and pay your respects.
3. ESPN, “I Believe”
As another World Cup swiftly approaches, so does another effort to convince the United States it’s worth paying attention to. On the basis of ‘I Believe’, media conglomerate ESPN are ready to win hearts and minds.
With the customary slo-mo shots of ecstatic fans, it’s hard not to get caught up in the fervour. Cheering crowds, misguided face-paint, slightly unrecognisable players: it’s all geared to releasing the latent soccer fan in every citizen of the ol’ U.S. of A.
However, I have to question the chant featured in the spot: “I believe that we will win”. While certainly more grammatically correct than most football cheers, I can’t help but think that it sounds a little defensive. With just a tad more misplaced arrogance, they’ll be shouting along with the best of us.
2. Thai Life Insurance, “Unsung Heroes”
In a fit of perfect irony, Thai Life Insurance has produced a spot dedicated to unsung heroes, which has then gone on to blow up on the social web. With nearly 1 million shares, it’s not unsung anymore.
This is the first time Thai Life Insurance has made this list, and their ad appeals to a very modern Upworthy-inspired sentimentality. We see an ordinary Joe going about his daily grind, helping the world out where he can. Feeding hungry dogs, giving money to needy children, overwatering a house plant: it’s all in a day’s work.
While I struggle to see what exactly hit a nerve about “Unsung Heroes,” I suppose it’s nice to see a lesser-known brand get some viral love. Although no matter how great the ad is, I’m probably still not going to buy life insurance in Thailand.
1. Cardstore, “World’s Toughest Job”
Think about the hardest jobs in the world. You’re maybe thinking of brain surgeons, deep-earth miners or being PA to Justin Bieber, but throw those ideas out the window. Cardstore is going to reveal the truth, but first they’ll tempt you with employment.
In a ‘Gotcha!’ vein similar to Dove’s recent ‘Patches’, ‘World’s Toughest Job’ finds members of the public on a Skype interview for an undisclosed job. We learn that the job requirements include: working on your feet all day, paying constant attention to your ‘associate’ and never sleeping. Have you guessed what it is yet?
While it’s not exactly a Game Of Thrones-level spoiler, I’ll leave the shocking conclusion undisclosed. Suffice to say, everyone has a good laugh about falling for it and anyone who got annoyed about being duped with a fake job listing presumably didn’t make the final edit.