This Week’s 5 Best Video Ads: Nike, King’s College, Danish Tourism, Google, Snickers


ADOTAS – Danes get saucy on holiday, Google goes Pokemon for April Fools, and construction workers offer a pleasant surprise to female passersby. Yes, it’s just another week in AdLand.

These are the ads that have been setting pulses racing this week. Enjoy!

5. Nike Football, “Risk Everything”

All of a sudden, it seems like we’re all very concerned about footballers’ feelings. Last week, Beats by Dre showed us how music calms the frazzled nerves of FC Barcelona’s Cesc Fabregas, and now Nike Football continues the pity party.

To be fair, it does look quite a stress. The sporting brand’s new spot “Risk Everything” features Neymar Jr., Cristiano Ronaldo and Wayne Rooney dealing with the crushing weight of expectation. Whether it’s snarky commentators, gargantuan billboards or looming hordes of faceless fans, these poor chaps have it coming from all sides.

Then again, if you want to temper your sympathy, you should probably just Google their annual income.

4. King’s College Choir, “Choir Uses Helium”

This may be the first and last time a university college choir makes this list, but a gag this cheeky deserves some recognition.

The choir from King’s College, Cambridge has been struggling to incorporate high male voices into their sound, the chaplain Richard Lloyd Morgan explains at the beginning. Until, that is, an ingenious science student found a deviously simple answer: inhaling helium balloons. Apparently, the “surgical solution” to their problem was quickly shot down. Can’t imagine why.

Obviously wielding a massive balloon somewhat punctures the solemnity of a church service, but King’s College Choir has pulled off a pitch-perfect April Fools’ stunt.

3. Spies Travel, “Do It For Denmark”

Here’s an odd one from Danish travel agency Spies, who has addressed the issue of their nation’s ageing population in the sauciest way possible. You can probably see where this is going, but it’s worth detailing Spies’ (surprisingly logical) line of argument.

You see, apparently Danish people have 46% more sex on holiday, meaning 10% of Danes are conceived abroad. Therefore the more Danes go on holiday, the more they’re doing to alleviate the country’s demographic shortfalls. That’s the theory, at least.

It’s certainly the most charming advert about birth rates ever created, and Spies pokes fun at their own absurdity through out. “After all,” they admit, “it will also help our future business.” It’s a silly concept conceived with admirable fidelity to statistics and documentary tropes, but we’ll have to wait to see whether a schoolboy joke can promote demographic change.

2. Google Maps, “Pokemon Challenge”

Ah, April Fools – the time of year when faceless corporations try to make us laugh. Well, they do produce some pretty nifty jokes to be fair. Case in point, Google’s attempt to revive the 10-year-old in all of us by melding their mapping app with Generation Y’s favourite time-waster, Pokemon.

It’s a pretty natural fit obviously. Both have massive areas of terrain at their disposable – Google with the Earth and Pokemon with, um, wherever Pokemon is set. And while our world isn’t populated by colourful anime monsters, Google’s boffins are there to insert some inventive visuals.

Of course, the whole ‘Pokemon Master’ proposal is a stitch-up, but just imagining how many people fired up their old Game Boys after watching brings a smile to my face.

1. Snickers, “Aussie Builders”

In its new spot, Snickers propose a charming cure to everyday misogyny by subverting the most infamous cat-callers of all: builders.

On a street in an Australian city, construction workers call out to passing women with bon-mots like, “You want to hear a filthy word? Gender bias,” or “I appreciate your appearance is just one aspect of who you are.” It’s a bit of a mouthful, but it’s certainly a breath of fresh air.

Despite a slightly cheap punchline which underlines the reformist attitude of the spot, Snickers seem to be paving the way for candy brands to address social issues. Tune in next week when Milky Way discusses the benefits of immigration.

Jamie Fraser



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