SiteScout Adds Video to Self-Serve Real-Time Bidding Platform
NEW YORK, April 2, 2014 — SiteScout (www.sitescout.com), a self-serve platform for programmatic ad buying, has added online video to its real-time bidding (RTB) software. With SiteScout regularly seeing 30 billion ad impressions each day, it now accesses an additional 1.5 billion daily video impressions through integrations with top video SSPs and exchanges including LiveRail and SpotXchange. SiteScout can run in-stream video campaigns with pre-roll, mid-roll, and post-roll placements. Encompassing desktop, mobile and now video, SiteScout offers a complete self-serve, real-time advertising platform for all major digital channels. Users can sign up for an April 10 online demo here.
Online video RTB is inaccessible for small and mid-sized marketers. Many ad networks and ad buying platforms for video ask for thousands of dollars in minimum campaign spend and do not provide insight on their technology. Many firms that do offer self-serve technology for video don’t support other tactics like desktop or mobile RTB. Marketers have to log into multiple systems to run multi-channel campaigns, making it difficult to manage and optimize ad spend. SiteScout mitigates these challenges through a single sign-on platform that requires low monetary commitments for campaign spend. Furthermore, advertisers running sophisticated campaigns across desktop, mobile and video benefit from real-time reporting that allows for immediate analysis and optimization of the best performing channels.
“Video can draw a visceral response from consumers in a way that a desktop banner or mobile ad may not. SiteScout wants to make online video advertising as easy as advertising on desktop and mobile,” said Matt Sauls (pictured), vice president of operations, SiteScout. “SiteScout makes it easy to combine the power of video with standard display tactics to create synergy across all major digital channels.”
Using SiteScout, advertisers can use their own video assets and find targeted audiences. The same features that are hallmarks of SiteScout’s demand-side platform, like audience targeting, contextual targeting, retargeting, real-time reporting, performance tracking and analytics, will be available for video campaigns. Additionally, SiteScout will add options for free companion ads (IAB-standard banners), mobile video inventory and advanced reporting.
SiteScout (www.sitescout.com) is the world’s leading self-serve platform for programmatic ad buying on desktop, mobile and video. It offers transparent reporting and real-time control to deliver unparalleled performance for brands, marketers and agencies. With a low minimum deposit, and the ability to sign up within minutes, SiteScout makes real-time bidding (RTB) technology easily accessible to advertisers of all types and sizes.
SiteScout is wholly-owned by Centro (www.centro.net). It is part of Centro’s unified, cloud-based software platform that streamlines and scales ad buys across all channels, accessing both guaranteed and biddable inventory, to achieve any campaign objective. Centro has successfully planned and executed more than 100,000 campaigns across all digital display platforms. Headquartered in Chicago with 33 offices in North America, Centro’s success and commitment to culture has led to many accolades, including #1 on Crain’s Best Places to Work in Chicago in 2011, 2012 and 2013.
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